As the gripping crisis of the COVID-19 pandemic is pushing companies to consider stringent means to cope with the fall-out of their growth prospects, many are looking forward to digital transformation to take on the new challenges.
According to the Global Trade Magazine, rampant restrictions on people and goods movement, strict lockdown measures, office closures and interruptions in the supply of commodities are actually turning businesses towards digital transformation.
How is this digital transformation going to shape in the coming year? Well, this is what we would like to explain here. If you are a start-up iOS app development company, you must have an idea of these future trends corresponding to the digital transformation of businesses.
Here we put forward top digital transformation trends for the upcoming year that are already unfolding.
Table of Contents
Shift To Virtual Interaction:
This is going to be the new normal of employee communication for coping with lockdown measures, most companies made their employees work from home and so they resorted to virtual tools for live interactions. As it seems, the trend will continue in the year ahead and beyond.
Now in the year ahead, for winning over issues created by the absence of personal interaction, businesses will deck up more sophisticated video conferencing capabilities. The coat messaging and social media interactions will also prosper.
Business Process Automation:
An increasing number of businesses are piloting automation for their processes in multiple units or functions. According to MuleSoft research, 30% of IT strategists and top decision-makers consider that automation is going to be in the driver’s seat for future digital transformation.
Since innovative automation tools and robust ERP and CRM systems are already turning traditional businesses into smart companies, automation of business processes and operation will continue to take the momentum in 2022 and beyond.
Enhanced Emphasis On Omnichannel Marketing:
Omnichannel retail marketing is continuing to grow and next year, this is likely to continue. The key advantage of omnichannel marketing is that it has a multifaceted approach bringing both the online and brick-and-mortar stores within the same supply chain.
Omnichannel marketing by breaking through the internal barriers and process silos can allow unmatched visibility across multiple platforms. In 2022 and beyond more marketers and businesses will take on the advantages of Omnichannel retail.
More Focus On Predictive Analytics:
A key factor that grabbed the attention of people during the COVID epidemic crisis is the specific manner in which medical scientists could predict the virus infection growth and the peak of the infection spread in different regions. The power of predictive analytics was on full display for everyone to see.
Hospitals and healthcare facilities utilised predictive analytics to analyse the location of the infection and the time frame of the spread of the contagion with remarkable precision and they could just do all such things simply because of the predictive analytics.
While predictive analytics and data-driven insights will continue to rise in importance, businesses will also use prescriptive analytics or analytics-based precise prescriptions to deal with various constraints and issues.
More Investment In Cloud Technologies:
For the last couple of years, once again cloud technology continued to become popular. Cloud will be the key to digital transformation in 2022 and beyond. Thanks to the emergence of several leading cloud platforms and their pay-as-per-usage model are making cloud adoption affordable and easier.
The clog applications will replace the legacy applications from companies allowing more ease in collaboration and easier ways to employ remote employees and talents.
Cybersecurity Will Be Very Crucial:
If you are well informed enough, you already know that hackers from all over the globe utilised the pandemic-led crisis to their advantage and this led to several security attacks across the globe. There has been a whopping 238% rise in attacks on banking websites and apps. The cyber attacks also increased 600% on cloud servers all around the world. Naturally, stronger cyber security measures will be a more dominant trend in the coming years.
The emergence of AI and Machine Learning technologies will help build more powerful tools and algorithms to deal with equally advanced cyber threats. In 2022, companies taking the path of digital transformation will face increased cyber threats and they will have to deal with more advanced security measures based on intelligent algorithms.
Headless Technology Will Have More Disruptive Role To Play:
The headless tech which represents a scenario in which companies can segregate the front-end presentation layer of their digital solution from the back-end data management and functionalities has already made penetration into e-commerce apps and business websites. For example, Amazon Alexa and similar virtual assistants can now shop products and services on behalf of the customers.
This is one reason why the customer acquisition cost for e-commerce apps and solutions is steadily increasing. On the other hand, more than just acquisition it is customer retention that is increasingly becoming important for businesses to maintain growth and this is one area which is propelling the growth of omnichannel marketing. In all regards, headless commerce will continue to have a disruptive effect on e-commerce.
Personalised Shopping Experience:
Since most customers purchasing and browsing from their smartphones have an uncanny knack for the personalised shopping experience, businesses adopting digital transformation need to consider it a key factor for satisfactory customer experience. The personalised shopping experience has already penetrated most leading e-commerce stores as a crucial competitive factor and this will continue in the years to come.
As we have already experienced, a smooth and highly personalised mobile shopping experience can itself create such satisfaction that the products and services can even take the backseat in the list of priorities. This obviously means businesses while embracing digital transformation need to deliver a highly personalised shopping experience as a key value offering. Many small businesses setting their foot in the digital space can embrace this digital transformation.
Work From Home:
It has been a long-standing demand for workers and employees across the sector to enjoy the flexibility of doing their duties from the flexible environment of their home. But all those companies embracing the “Work from Home” protocol for their employees have actually been branded as radical. Now the pandemic-led crisis completely changed this scenario. Working from home has become the new normal in most industries now except the essential commodities and services.
In this year, this flexibility of working from home will be a key pillar in the digital transformation of the companies. There will be increased adoption of flexible remote work processes with a connected workforce through a multitude of digital platforms and solutions. In the coming years, there will be a huge increase in the adoption of digital solutions for remote collaboration and communication.
Conclusion:
Obviously, there are still several other aspects of digital transformation that we couldn’t cover in this short-length post. But the above-mentioned trends obviously provide us with a nearly complete picture of how this digital transformation is going to take place in 2022 and beyond.
About the Author:Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading Website and React Native App development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship, and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.
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