Have you ever experienced that mini heart attack on realizing that you have left your phone home? That sinking feeling is phone separation anxiety. From connecting with peers to paying bills, we are so much dependent on our phones.
In such mobile-driven age, there is no point of having a web presence that does not look good on small screens. Therefore, having a mobile-friendly website is no exception. And once you have made your mind to get a mobile-friendly website, make sure you have it right. Here are some of the steps to consider when ensuring that your mobile website is performing at the highest levels.
Table of Contents
Consider Mobile Content:
Mobile browsing works in its own patterns. You should consider two things when creating your mobile content strategy. Firstly, your website visitors are landing on your website while on the go or in a rush. Secondly, your content interacts according to the screen resolution. Even if your visitors are scrolling across your website leisurely while lying on the couch, they won’t be able to use the most convenient features that are provided on a desktop website.
Make sure that your mobile content is addressing answers to different possible questions, precisely and immediately. Consider content hierarchy– always prioritize the messaging! When your visitors need to search every inch of your website to get what they want, they’ll escape.
Your brand story is also important. You need to convey your message to your targeted audience in the best possible way. The most effective content is the one that is clear, succinct, and most importantly high in quality. Be it an LED or the phone screen, having an appealing and engaging content matters a lot.
Make Sure Visitors Can Reach You:
Mobile phone users need quick and easy access to the crucial information about your business, specifically your contact information. If visitors want to approach you and are not able to do so, then they might skip to your competitors. You can prevent such situations by making your contact details and important links prominent on a convenient strip, indicating your website visitors that you are here to help them!
Navigate Like A Boss:
In the sphere of mobile devices, size is always a challenge. There is literally no room for error here. When you design your mobile navigation menu, you must consider the limitations of small screens and try to make the most with little available space. But no worries, you don’t need to start calculating pixels now. We created a number of menu styles that are designed to utilize the small space wisely and fit the browsing habits of mobile web users. In addition to choosing the style that best suits your layout, you can use this feature to customize the overall look of your menu and play with colors, fonts, effects and more.
Optimize Images For Phones:
Visual content is important for a website, the importance multiplies when it comes to mobile websites. High definition and lively images that are optimized for small screens can enhance your design and user experience to a greater extent. Similarly, an image looks sloppily, is either extremely small or overly big in size, or one that dislocates or collides with several other design elements can make your design look unprofessional and displeasing to the eyes.
Consider Readability And Legibility:
The well-written content would be of no use if the users could not read it effortlessly. You need to make sure your content is legible on the mobile screen. Besides font size, pay attention to the style as well. Different fonts account for a unique reading experience.
Other essential factors in managing the readability include the color contrast and excess of white space. Your website colors should create an impeccable combination with the text and background colors complementing each other instead of negating. White space is also very effective when it comes to increasing the readability within your paragraphs and other website elements. Long, lengthy verbiages embellished on the web page that appear to have to no clear starting point or end demands a lot of effort to read through.
Create Shortcuts To Effective Browsing:
Mobile websites revolve around convenience, speed, and greater accessibility. When searching anything on a mobile website, your user may have a hard time, but integrating a search bar can make things easier, allowing the visitors to swiftly type in what the search. Search bar enjoys a reputation for saving time and streamlining the process for users to get what they are looking for.
Don’t Make Them Exert Much Effort:
Visitor engagement is a decisive factor in the success of a mobile website. Great websites engage their visitors by requesting actions. Many smartphone users are not such big fan of typing on a mobile touchpad. Make sure when adding features that entice your users to give input. Let’s say when using forms keep the required entry fields limited. If you are requesting your visitors for their feedback, provide them with a collection icons or emoji’s to click rather than typing their response.
Similarly, you can use visual calendars rather than making your website visitors type in the dates. For long forms, you can show your users a progress bar representing how far they have come to the completion.
Leverage Mobile Specific Features:
Our smartphones are packed with multiple features including Gyro-meters, Accelerometer, and GPS, just to name a few that cannot be accessed by desktop devices. Discover how to use such mobile-specific features to enhance your site’s experience. Features like “Tap to Call” can be used to allow users contact you on the provided phone number present on your website. You can also allow for easier sharing across social platforms; similarly, with GPS functionality you can acquire location-specific information about your customers. You can try out creativity and leverage different mobile-specific features for an amazing mobile experience.
To Wrap Things Up:
This may seem a lot to digest. A great deal of technical mumbo jumbo, but in 2018, all of this is going to be a must for being competitive. There are several other practices for responsive design, and auditing them would truly help you get a website that will make you surpass others in the cutthroat competition.
About the Author:Dominic Lester is an astute techie; he has been working as a project manager in a Web Development Company. He like to create websites, writing about technology and Entrepreneurship, and help his readers stay aware of the latest occurrences in web industry.
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