2025 May 26 Archive - EXEIdeas – Let's Your Mind Rock

SEO Is Down After Migrating From Blogger To WordPress? What Need To Be Fixed?Website migration can be a nightmare if not handled properly, especially when moving from Blogger to WordPress. Many site owners experience a sudden drop in search rankings and organic traffic post-migration. If you’re facing this issue, don’t panic! This comprehensive guide will walk you through the common pitfalls and proven solutions to recover your SEO performance.Why Your SEO Dropped After WordPress MigrationUnderstanding the root causes is the first step toward recovery. Here are the most common reasons for SEO decline after migrating from Blogger to WordPress:Improper URL Structure: Broken or changed URLs that weren’t properly redirectedMissing 301 Redirects: Search engines can’t find your old content at its new locationCanonical Issues: Duplicate content problems arising from multiple URL versionsMetadata Changes: Altered title tags and meta descriptions affecting CTRSite Speed Differences: WordPress might be slower if not optimized properly“Migration SEO issues are temporary if handled correctly. The key is systematic troubleshooting and fixing one element at a time.” – WordPress SEO ExpertEssential Fixes To Recover Your SEO Rankings1. Implement Proper 301 RedirectsThis is the most critical step. Every old Blogger URL must redirect to its corresponding new WordPress URL. For Blogger migrations, pay special attention to:Redirecting both www and non-www versionsHandling Blogger’s /search?q= parameter URLsSetting up redirects for paginated pages (/search/label/ posts)Use plugins like Redirection or set up server-level redirects in .htaccess for better performance.2. Fix URL Structure MismatchesBlogger and WordPress use different default URL structures. If you changed your permalinks during migration, ensure:Your new structure matches the old one as closely as possibleAll special characters are properly encodedCategory and tag bases are consistent with your old setup3. Audit And Recreate Your MetadataDuring migration, custom title tags and meta descriptions often get lost. Use tools like SEMrush or Screaming Frog to:Compare old and new metadataIdentify missing or truncated meta tagsReimplement your optimized titles and descriptions4. Resolve Indexing IssuesCheck Google Search Console for coverage errors. Common post-migration indexing problems include:Blocked by robots.txt404 errors from unredirected URLsSoft 404s due to empty category pagesSubmit an updated sitemap and request reindexing of important pages.Technical SEO Considerations1. Optimize WordPress PerformanceWordPress can be slower than Blogger if not optimized. Implement:Caching solutions like WP RocketImage optimization with Smush or ShortPixelMinification of CSS and JavaScriptConsider a better hosting solution if needed2. Handle Structured Data ProperlyBlogger’s automatic schema markup won’t carry over. Use plugins like:Schema ProRank MathYoast SEOTo recreate your breadcrumbs, article, and organization schema.3. Fix Internal Linking StructureInternal links pointing to old Blogger URLs will now be broken. Use a tool like Link Whisper to:Identify broken internal linksUpdate them to new WordPress URLsImprove your overall internal linking strategyContent-Related Fixes1. Address Duplicate Content IssuesCommon duplicate content problems after migration include:Multiple URL versions (HTTP/HTTPS, www/non-www)Paginated archives creating thin contentTag and category pages with identical contentSet proper canonicals and noindex thin content pages where appropriate.2. Rebuild Your Content StrategyUse the migration as an opportunity to:Update outdated contentMerge thin posts into comprehensive guidesAdd fresh examples and current dataMonitoring And Recovery TimelineSEO recovery takes time. Here’s what to expect:1-2 Weeks: Technical fixes should start showing impact3-4 Weeks: Rankings may fluctuate as Google reprocesses pages6-8 Weeks: Full recovery expected if all issues were addressedContinue monitoring using analytics tools and make adjustments as needed.Preventative Measures For Future MigrationsLearn from this experience by:Creating a detailed migration checklistTesting on a staging site firstHaving an SEO professional review your planFor more WordPress optimization tips, check out our guide on boosting WordPress performance.ConclusionSEO drops after migrating from Blogger to WordPress are common but fixable. By methodically addressing redirects, technical SEO elements, content structure, and performance issues, you can not only recover your rankings but potentially surpass your previous performance. Remember that patience and consistent monitoring are key during the recovery period.If you’re still struggling after implementing these fixes, consider consulting with a professional SEO service for personalized assistance with your migration recovery.