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The Role Of Google My Business In Local SEO And How To Optimize It?

Did you know that almost everyone (97%) uses the internet for more information about a local business? If you own a local business, you know how important it is to have your firm show up when people in your area search your industry. To do this, enhancing your Google My Business profile is essential.

Using the free tools Google provides, such as Google My Business, you can boost your company’s online presence and better connect with local customers.

What Does “Local SEO” Entail?

Local search engine optimization (SEO) is a subset of SEO focused on increasing the visibility of offline companies in local search engine results. Businesses can attract customers looking for “barbershops near me” or “barbershops in Denver” by using geotargeted SEO.

Google My Business: What Is It?

First, you should know that Google My Business is now called Google Business Profile. Despite its new moniker, Google Business Profile remains the central hub for controlling your company’s appearance in Google Search. This handy tool makes adjusting your company’s visibility in Google Maps, the Knowledge Graph, and organic search results a breeze. Whitespark’s latest Local Search Ranking Factors Survey found that Google My Business was the most important factor in local SEO performance, followed closely by user ratings.

Your company’s listing can be updated with new contact information, hours of operation, photographs, etc. Delivery and curbside collection are only two of the many convenient shopping choices. Many other choices are also available to you, such as how to handle customer feedback. Reviews play an important role in local search engine optimization.

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How Does It Work?

Creating a Google firm Profile account and claiming your firm is a simple first step. After providing your information, Google will mail you an actual postcard to the address you provide. This card is sent to verify that you are the company’s owner at the address. Some businesses, however, can get verified over the phone or online. You can see if Google has verified your account on a dedicated website.

After approval, you can complete your listing’s information and monitor its performance. You can see how many views, clicks, and subscribers your listing has had regularly. You can learn much about how Google and customers view your company this way.

Ranking Factors:

Multiple factors are considered when assigning positions in Google Business Profile. We’ll focus on the top three, which are:

  • Relevance
  • Distance
  • Prominence


How effectively your company meets the customer’s search purpose is measured by relevance. Is your organization transparent about what it does, or do you have some wiggle room for whether you focus on what the consumer wants? Vagueness hurts both sales and rankings. Try to avoid ambiguity and stay focused. That way, Google knows what its users can expect and is more likely to include your company in its search results.


The importance of a company’s proximity to a customer is well-known. And makes sense once you put it that way. Dentists in Philadelphia will not find your Manhattan-based business in their search results. Ranking in a certain location can be challenging, and it is unclear how Google chooses which businesses to feature in local searches. There are also several other important factors at play. Saying and proving that your firm is based in a specific region might boost your online presence. Google considers the searcher’s location and other data to provide the most relevant local companies.


The number of reviews, events, local material, and other factors that generate buzz around your listing will increase its visibility. Having many high-quality links pointing to your website is also beneficial. While the precise definition of “prominence” remains elusive, one thing is certain: nobody likes dormant profiles. You’ll need to manage your reviews and add new photographs regularly. Remember that this should complement your website; update both with content tailored to your local area(s).


Exactly What Role Does GMB Play In Local SEO?

It would help if you created a Google My Business profile for your company for the following reasons:

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Boost Your Company’s Online Presence And Search Engine Rankings:

Your company’s online visibility and search engine rankings can benefit immensely from using a Google My Business SEO checklist. Google ads appear on the results page when a potential customer uses relative terms to search for your company’s products and services, followed by the local 3-pack and organic results.

More people will see your business and become customers if you have a Google My Business page and appear in the top three local results on Google Maps and the local finder.

Enhances Your Commitment To And Support Of Your Clients:

As mentioned before, you may handle positive and negative feedback about your products and services with a Google My Business profile. Customers are more likely to do business with companies they can readily get in touch with, and the information you’ve provided makes it simpler for them to do just that, whether they have a query or a complaint.

Increase Foot Traffic And Sales:

Considering that 28% of all local searches result in a purchase, it’s clear that setting up a Google My Business account can increase visitors to your site. People are more likely to visit your company’s website when they search for products or services your company provides. They are also more likely to achieve success if a landing page and calls to action are well designed.

Pageviews on your company’s profile. The average daily views of your Google My Business page. Finds from searches that led to your listing. The percentage of Google searches in which your listing appeared.

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Where do people find your listing online? Who were those mysterious explorers? See how many people are coming to your site using various search methods like Google, Bing, and YouTube. What has been done with your listing? What did people do when they found your listing? Where can I get your website’s link? Put in a call with a click? Where do I go from here? Learn the gist of all of them.

Received calls. In what percentage of the month (or another period) did you receive calls from your listing? Quantity of activities performed in total. How effective was your listing this last week/month generally? Can anything be done to increase productivity and reaction time?

It’s A Great Tool For Expanding Your Fan Base:

  • Maintaining an active Google My Business presence allows you to reach more people than you could with traditional advertising alone.
  • Creates Credibility for Your Company Name in the Market
  • The reviews have a constructive effect on your company’s attractiveness to potential clients. Customers are more inclined to purchase from you if Amazon reviewers consistently give your firm 4.7 out of 5 stars.


A targeted Google presence is essential for any modern organization. While it’s common knowledge that a company must work on its website and Google Ads, only some realize that their Google My Business listing also needs some TLC. In the search engine results page (SERP), a powerful listing known as your Business Profile provides a dynamic snapshot of your company, highlighting its best features and making it easy for potential customers to find, learn about, and engage with you.

Prashant PujaraAbout the Author:

MultiQoS Technologies, a renowned mobile app development service provider in India and a leading MEAN Stack Development Company, is led by CEO Prashant Pujara. The company specializes in providing on-demand Marketplace App Development solutions and offers businesses the opportunity to hire dedicated developers for cross-platform app development.

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