Do you know that 46 percent of Google searches are local? Clearly, having an impactful local presence is crucial in today’s tech-savvy digital space. If you are running a small business, then local SEO is crucial! Having a strong local presence means more traffic, leads, and conversions. In fact, local SEO is a buzzword nowadays, and it makes sense too! In simple terms, local SEO is a great investment. Thus, you should include local SEO in your online marketing strategy.
Is your website well optimized for local search? If not, then it’s high time to get your website optimized for local search. Local SEO can help you increase your search visibility in the local communities which ultimately helps in generating great results for your business. So, if you haven’t incorporated local SEO in your online marketing strategy, then it’s high time!
What Exactly Local SEO Is?
In simple terms, local SEO is a marketing technique that helps you be more visible in the local search engine results. Any business that has a physical location should focus on local search engine optimization or SEO. Optimizing your website for local search can help you drive more traffic, earn more sales and bring revenue.
Clearly, local SEO helps you take your business to another level. So, if you haven’t included local SEO in your online marketing strategy yet, then it’s high time to focus on it. By focussing on local SEO, businesses can improve organic website traffic which ultimately leads to more sales.
Wondering how to optimize your website for local SEO?
Following are some powerful tips that can help you optimize your website for local SEO:
Tip #1: Claim Your Google My Business Page
According to a study report by experts, 56 percent of local retailers haven’t claimed their business listing on Google My Business Listing. If you want to establish an impactful local presence, then you should claim your Google My Business listing first. Apart from claiming your business listing, you should frequently check your listing and ensure that all the information is correct and up to date.
Tip #2: Update NAP Citations On Your Website
In order to reap real results from local SEO, you need to update NAP citations properly on your website. NAP is an acronym for name, address, and phone number. It’s important to keep this information accurate and consistent. So, make sure that all the information is correct and matches up everywhere.
Tip #3: List Your Business To Local Directories
Well, there are thousands of local directories online! No matter which type of business you have, you can find local directories for every industry. Listing your business to relevant directories can help you improve your search visibility and increase your interaction rate. In order to improve your local search presence, you need to find out the best and most relevant local directories for your business.
Tip #4: Include Location Pages In Your Website
Search engines keep crawling your website and get the most relevant match ranked in the search engine results. Including all the location pages on your website can help crawlers locate your listings and get them to appear with appropriate searches. However, you need to make sure that each of your business locations is well updated and consistent. So, make sure all your location pages are well updated and added to your website.
Tip #5: Attain Reviews
Reviews are crucial for improving the online reputation of a business! In fact, reviews are one of the most important ranking factors in local SEO. Reviews help you keep your business ahead of your competitors. Apart from this, positive reviews can help you affect buying decision of your prospects and boosts your sales. Clearly, reviews act as social proof which can help you in lead generation.
Tip #6: Leverage The Power Of Social Media Platforms
Social media marketing is one of the most effective ways to build your brand in the online marketplace. If done strategically, social media marketing can help you propel your business to new heights.
Social media marketing helps you increase brand exposure and improves your local search engine rankings. If you want to elevate your local SEO efforts, then you should focus on improving your brand’s social media presence.
Tip #7: Add Schema Markups To Your Website
Adding schema markups can help crawlers find important information about your business like name, address, and locations easily. Apart from this, schema markups can help you acquire rich snippets. Rich snippets may contain images, reviews, social profiles, and more. Adding schema markups to your website can help you improve your local search rankings and improve your CTR.
Tip #8: Incorporate A Local Link-Building Strategy
In simple terms, link building is a technique of generating quality links from external domains for your website. Acquiring quality backlinks can help you improve your website’s authority and credibility which helps you improve your local search engine rankings. In order to get desired results from local SEO, you should focus on creating a goal-focused link-building strategy. Some of the reputable local sources that you can consider for link building are local news publications, local business directories, local fundraisers, local charities, and more.
Tip #9: Improve Your Website’s Speed On Mobile
Mobile site speed is one of the most important ranking factors in local SEO. You need to understand that mobile optimization matters the most today! Do you know that 88 percent of people search for local businesses on a mobile device? Clearly, having a mobile-friendly website is imperative to accelerate your business growth in today’s competitive digital space. So, focus on improving your website’s speed on mobile devices.
In the Nutshell!
Doubtlessly, local SEO is an incredible marketing technique that can help you gain a competitive edge in the online marketplace. Investing in professional local SEO services can help you outshine your business and expand your customer base. So, what are you waiting for? Hire a professional digital marketing company for your business!