No doubt, link building is one of the most important SEO practices to improve the ranking of your website. Along with its importance, we also know that it is one of the most critical parts of SEO. Therefore, when we are going to build backlinks for our websites, we should avoid common link building mistakes. We call them SEO disasters. For example, if we fail to enhance the ranking of a website instead of creating hundreds of links, it means that we are following outdated link building strategies. If you want to enhance the ranking of your website, you should avoid SEO disasters. Here, we will discuss the most common SEO disasters that you should avoid during link building.
Buying Or Selling Links:
By keeping in mind the importance of the links, sometimes, we buy links from other websites. You should know that it is an SEO disaster. If you will follow this kind of SEO strategy, Google may ban your website. Its reason is that Google has given a public statement about it. According to Google, if you are selling or buying backlinks, we will consider these backlinks as spam. Therefore, you should find out natural ways to get links for your website. Anyhow, you can get backlinks for your website by sharing guest posts on other websites. To get high-value links, you will have to share the best quality content. Google will never consider it as spam links.
Getting Backlinks From The Same Type Of PR Websites:
When you are going to create backlinks for your website, you should try to get backlinks from high PR websites. Now, the problem is that some websites just get backlinks from high PR websites. They don’t try to get backlinks from low PR websites. When Google crawls this kind of website, it detects spammy technique. Google will also consider that you are getting these links by following illegal techniques.
In other words, it is also one of the SEO disasters. For a better ranking of your website, you should also avoid this kind of spammy technique. The best way to get rid of this spammy technique is to maintain a mix of low and high-quality websites. When you will maintain the mix of low and high-quality websites, you can get the best results for your website.
Getting Backlinks From Bad Reputation Websites:
Some SEO professionals just focus on the quantity of the backlinks. While focusing on the number of backlinks, they try to get backlinks from the bad reputation websites. For example, they can get links from duplicate content websites. They can also get links from spam websites. In some cases, they can also get links from illegal websites. Some SEO professionals get links from porn websites.
If you will link your websites with a bad reputation, search engines will not prioritize your websites for a higher ranking in the SERP. Along with getting links from the bad reputation websites, you should also avoid providing links to these websites. The best way to avoid this SEO disaster is to create links after proper research. Moreover, you should also remove bad reputation links from your website. You should try to know who and why someone is linking to your website.
Getting High Link Velocity:
While creating links for your website, you should keep in mind that you can’t create these links too fast. Getting high link velocity is also among the top SEO disasters. If you will follow this kind of links building strategy, Google may penalize your website. In the beginning, you have only a few readers. That’s why you will have to create few links for your website. When your readership starts to grow, you can speed up the link building process.
This is a natural way to build links for your website. Anyhow, if you are utilizing various sources to create links for your website, you can tell the search engines that you are following a spam link building strategy. In some cases, we are creating legitimate links too fast. Due to these too fast links, you may still get penalized. Therefore, you should try to maintain a rational link building strategy.
Anchor Text Overload:
Anchor text overload is also among the important types of SEO disasters. With the help of anchor text, you will have to provide an idea to the search engines about the content of your website. The use of anchor text varies from one link to another link. While creating the links, we have to use these anchor texts. Now, the problem is that we use the same keywords to create backlinks. This thing will also provide an idea to the search engines that you are manipulating the link building process. As a result, Google may penalize your website. Therefore, you should make sure that you are using related key terms to create backlinks. Moreover, you should also mix up the linking structure of your website.
Getting Links From Irrelevant Niche Websites:
No doubt, it is important for us to get links from high-quality websites. Sometimes, we can’t find high-quality niche related websites to get links. Under such a situation, some SEO professionals try to get links from irrelevant niche websites. For example, if you are running a business website and you are getting links from a science website, you are getting links from irrelevant niche websites. After getting links from irrelevant niche websites, you may increase the number of links but it is also an SEO disaster. To avoid this SEO disaster, you should try to get links from the relevant niche websites. These links will provide enough value to improve the ranking of your website.
No doubt, link building is a difficult process but it is equally important to improve your ranking in the SERP. While building links for your website, you should stay away from SEO disasters. For example, you should create a list of niche relevant websites to create links. After creating this list, you should not speed up the link building process. Moreover, you should also stay away from spammy websites. In some cases, you may get links from spammy websites. Under such a situation, you should remove these links from your website.