Advertising has come a long way over the last 10 years. Now, as we approach 2020, it’s time to dive deep and embrace a variety of marketing channels to maximize ad spend. Here are five things every marketer should be ready to do in 2020.
Use Opportunities On Amazon:
In 2019, brands harnessed the power of Amazon and had record-breaking sales on Prime Day. In 2020, the same opportunity lies ahead, where brands can use Amazon as an advertising and e-commerce platform to boost ROI. Paid advertising efforts should send traffic directly to Amazon as opposed to landing pages.
The internet is powerful and can help businesses draw attention from potential clients. As smartphone usage increases, how companies appear in searches needs to be refined. Building your company’s SEO strategy needs to be a priority. Specifically, SEO efforts need to be tailored to meet the needs of Gen Z. Because Gen Z spends more time on mobile devices and is more likely than most other generations to make purchases from their smartphones, SEO needs to be tailored to suit their search queries.
In 2019, Instagram became more than simply a platform for pretty pictures. It’s a place where brands can entice, entertain, and sell directly on the platform. From shoppable posts to interactive Instastories, marketers now have the power of their target audience at various points in the buyer’s journey. This often builds a higher percentage of repeat customers.
Rise Of Influencers:
If you think influencer marketing is a fleeting trend that will disappear when 2019 does, you couldn’t be more wrong. As we enter a new decade, influencer marketing is expected to not only gain momentum but also become one of the more sought-after choices in advertising. In addition to Instagram marketing that relies heavily on visuals, video advertising on YouTube is also expected to take off.
While building brand awareness is important, the focus now needs to on building culture. With so many companies focusing their efforts on ways to better the environment and sustainability, advertising in 2020 needs to encompass a solid strategy and have a deeper meaning.
Building a brand’s culture means interacting with the target audience and creating a feeling of community. Consumers want to be part of the bigger picture, not just a dollar sign.
As we close in 2019, the best advice any marketer can take is to listen and learn. Listen to what their audience is saying, both positive and negative. Also, use what you’ve learned from past wins and losses to create a converting ad strategy in 2020.