When you think about building your company and making it strong and profitable, a logo may not be on the list of your priorities. With all the other things going on, you may be thinking you don’t even need a logo at all. Well, let us beg the differ right away.
A logo is an integral part of your brand identity, which is something you can’t survive without. The truth is, you can’t even think of marketing or building a brand without a quality logo. It is the foundation for all your future branding ideas and projects. Therefore, it’s crucial that you understand what exactly makes a logo so important and why your company definitely needs a good one.
Take a look at the 6 reasons your company most certainly needs a logo.
In order for you to succeed, you need to be aware that every business needs a face. It needs something people can hold on to and visualize in their minds whenever they think about your business.
This is called brand image. Your logo is the king of brand image and the first step towards building it. Even though it all starts with your logo, it all finishes with it actually. At the end of the day, we recognize these world-famous brands without them having to but company name in the logo.
Does any of these look familiar? This is exactly what you want for your business. You want people to make these visual connections to it and recognize it only by looking at your logo.
Whatever it is that your company is doing and whatever niche you belong to, we’re certain you’re not unique in what you have to offer.
With so many companies and startups popping up on every corner, you certainly have some competition to go up against.
Well, your logo can be your ally in helping you from the rest and show you do have something different to offer.
In terms of differentiation, your logo helps you:
- stand out from the competition
- show you’re different
- inspire a customer to choose you over the competitor
- inspire people to become your customers
For example, most catering businesses have the same kind of a logo: a fork, spoon, knife or pot along with the company’s name.
So, if you ignore the cliché and go a different direction, people might just appreciate how innovative and different you are just by looking at your logo.
3.) Emphasize Key Values:
A logo can tell a lot about a company and it serves the purpose of instant marketing.
Let’s break it down a bit.
When people first see your logo, it’s most likely that they have no idea what your company is about or what you have to offer. However, your logo can answer some if not most of these basic questions.
What you put in your logo should be able to suggest the following:
- What is it that you do.
- What you offer.
- What are you most proud of.
- What type of a business you’re running.
A good, properly-designed logo can have the answers hidden in between the lines, which will evoke interest in people to actually look into your company in more details.
On the other hand, without a logo, a potential customer only has the company name to draw conclusions from and that will get you nowhere.
Therefore, your logo can be the hook to reaching out to new customers by emphasizing your key values.
4.) Be Professional:
Did you ever stop to think what makes some people choose one company over the other?
More often than not, the answer is: because the one they choose seems to be more professional.
Being professional is not good enough for attracting new customers; you have to show that you’re professional.
You need to have the full package: a website, a business email, social media accounts and among all the other things a proper logo. It will let people know you’re not just a random person trying to make it, but an actual, trustworthy company they should do business with.
5.) Define Your Identity:
Most people tend to choose brands and companies in accordance with their own preferences, attitudes, and sensibilities.
The same goes for companies, who use various assets to target the desired groups of people they want to make their customers.
A logo is something that put these two things together:
- helps you target an audience
- helps people identify themselves with you
For example, the colorful, lighthearted and cheerful Fanta logo is supposed to attract people who are playful, laid-back and enjoy a good party. On the other hand, the Mercedes Benz logo symbolizes luxury, precision and is supposed to attract people who appreciate accuracy and professionalism.
And a single logo helped us make all these conclusions. Powerful, right?
6.) Build On Top Of It:
As we’ve already mentioned, it all starts with your logo.
It is the cornerstone of your brand identity and it’s what keeps the whole thing together. So, how do you continue building on top of your logo?
Your logo needs to be connected with everything else regarding your brand that you design and put out in the world:
- your website
Use the same colors and fonts to make the logo and the website unanimous.
- your social media profiles
Use the same colors and the same style for every post that you publish.
- your marketing materials
Your logo needs to be everywhere, so make sure to create marketing materials with your logo on them.
As you can see, your brand needs to be consistent in colors, fonts, and style to make it widely recognized and accepted. Start from your logo and follow through to the rest of your brand-related designs.
This will make your branding successful and effective.
So, there you have it. A well designed and wisely crafted logo comes with benefits for your company, that you don’t want to ignore. It helps your business stand out among its competition, send a message to potential customers and become widely recognized. What more reasons do you need?
Therefore, don’t hesitate anymore and get your company a logo it deserves and start enjoying the benefits of having one.