Ideally, it would be best to concentrate on improving your web design to boost user traffic, sales, and brand exposure. This will elevate your website to a new level and stand out from rival websites online. It would be best if you made it a point to do more than combine colours and place descriptions and inform your visitors about your firm to develop your brand identity in your website design.
Table of Contents
Brand Identity- Explained:
The most distinctive characteristics of your businesses, such as your logo, name, tagline, and colour scheme, are known as your brand identity. You must employ these components cohesively to convey your company’s character, values, level of excellence, mission, and commitments. Additionally, these components will make it easier for consumers to recognize your brand.
Design-Based Brand Identity Development:
Impressions are everything when it comes to establishing your brand identity online today. Your audience will essentially take 0.05 seconds to generate an opinion about a website. Therefore, you must ideally consider having a clean, unified, visually appealing website design to attract visitors. However, a dated website design will also scare off potential clients.
The fads in website design constantly evolve, similar to your clothing trends. Hence, it’s crucial to analyse current design trends that appeal to various demographics.
How Can You Create Brand Identity In The Design Of Your Business Website?
Ideally, you must implement your brand identity across all your marketing platforms and campaigns. Once you’ve determined what brand identity you want to portray, this must include your website.
You must ideally adhere to a style guide so that the web design is consistent with your business identification. You must combine all your components (fonts, colours, and brand logo) in the style guide.
The professionals will explain what a brand identity is in this post. Moreover, you can also learn practical ways to develop one on your website design. You can more successfully plan out the website strategy if you are aware of your brand identity.
Consult Your Colour Palate:
It would be best if you always concentrated heavily on the colour scheme of your web design this is since each colour elicits a different emotional response. To put it in simple terms, your colour scheme on the web design has an impact on how people see your company. According to experts, identifying the proper combination will allow the audience to comprehend the spirit of your business better.
After determining what they are, you may consider integrating your brand’s dominant colours into your website. The best way to approach this is, to begin with a foundation colour that is dominating, such as the colour of your brand emblem. You may ideally choose it in headlines, subheadings, background pictures, and illustrations—any place on your website where visitors will visit naturally.
Moving on, you may pick the more subdued accent colours for the component with more functional purposes. Using colour coding, your website will come off clear and clean rather than messy and disorganised.
Utilise Whitespace:
You may always want to use every inch of your website for content; you may prioritize Whitespace. This design strategy could help your website increase comprehension and concatenation rates by 20%.
It would be best to remember that Whitespace is an empty picture that allows breathability, as websites are predominantly likely to bring overstimulation. Customers will be far more able to reflect your brand identification if you sparingly sprinkle it around the website.
Additionally, you may consider using Whitespace around media instead of stuffing the available spaces. This will help you improve your legibility and better convey your thoughts.
You are most likely pursuing organization and polish for your brand. These three qualities are typically involved in a web design that combines visual content with strategic Whitespace.
Determine Web-Friendly And Readable Fonts:
You must be aware that a font is one of the identifying characteristics of a brand. Therefore, you must make it a point to only use fonts that complement the other identifying characteristics of your business identity. Go with the fonts that immediately convey your personality, tone, speed, and style. For readability and web friendliness, using no more than two font types on the entire page is a good idea.
You must ensure the readability of the typeface before settling on either a traditional serif, a sans serif, or a freeform script. You must always keep in mind; your audience will struggle to read your text if you find it hard to decipher the font as well- regardless of the seduction of the font may look. In simple words, some fonts make no sense from a practical standpoint.
You may also consider developing your typeface. However, you will require universal browser compatibility to do so. If you ignore it, your text won’t perform as per its potential on the browsers. You may ideally choose a website font that is Google server maintenance and embedding.
Integrate Personal Anecdote:
You may also consider incorporating sincere personal touches into your website. This is essential as the online audience is curious to find a real personality behind your company.
Look into how your online presence conveys the message to your audience. Those that are invested in your cause will show more interest in supporting it. So instead of using the website as the principal marketing base, focus on the various components to develop a distinctive experience that people can identify with.
Then again, you can also navigate your website to incorporate an ambition that tells the clients how you can better their lives. You may ideally keep it short-term but definite while emphasizing a socially conscious central theme. It is necessary to mention that an excellent ambition can develop and adapt as your brand does to meet the needs of your audience.
As soon as you have established your mission statement, you may explore innovative methods to incorporate those principles into your website design. Moreover, you may also look into testimonials to improve your brand identity through your web design.
This is because it strengthens the legitimacy of your brand. You could set aside space on the webpage for real-life accounts and quotes from individuals your company has influenced.
Carefully Position Your Logo:
A company’s logo acts as your online commercial identity. Simply put, it gives the new clients the initial impression of your business. Ideally, it would be best to combine professionalism and individuality to achieve an effective company logo.
However, logo placement is also essential in boosting your brand through web design. Therefore, you must ideally pick the location of the logo strategically. Since most languages allow readability from left to right, your visitors will recall an emblem that appears around the top left corner than the right.
Experts also suggest a more unusual layout instead of the traditional top-left approach. This approach often allows the web design to appear cutting-edge, especially if the company is recognized for defying expectations and establishing new trends. Despite the importance of creativity, visibility is more important.
Consistency Is Essential:
You must note that every facet of the website collectively communicates what your target audience may anticipate from your company. The online traffic on your website will gain faith and expect the same consistency in service and quality. Having a website design that is professional, coherent, and well-organized goes a long way.
In other words, maintaining brand consistency online reflects how you run your company in person.
Be Specific And Clear In Your Content:
There is no shame in believing less is sometimes better. According to research, people have often found websites extremely appealing, offering low visual complexity and high prototypicality. Therefore, you may ideally want to limit your language and imagery to those that effectively convey your brand’s story.
You may find it convenient to keep it basic with your contact information or add more complicated third-party integrations, depending on your business. Your designers and developers must collaborate to establish the web design for creating your brand identity.
Facilitate Website User Navigation:
You must always ensure consistency in your brand identity. This will make it easy for visitors to navigate your website. They will be better equipped to find exactly what you are selling and how to contact you. You must essentially depend upon high-functioning web design for users to achieve their goals without spending too much time struggling to navigate.
Conclusion:
You must ideally consider establishing your brand identity in the design of your website to allow your customers to recognize your business quickly. People will easily trust you and perceive your company as dependable once you’ve developed your brand identity.
They will eventually start noticing your consistency. Your company can have its own distinctive attitude and set itself apart from competitors in the market by remaining true to your brand’s aesthetic.
Because of this, it’s crucial to include your brand in your web design correctly. Making your website as appealing as feasible will help ensure that visitors get the message you’re trying to convey.
About the Author:Prashant Pujara is the CEO and founder of MultiQoS, a Web & Mobile App Development Company that provides UI/UX Design Services in India & USA for startups to enterprise-level companies.
Be the first to write a comment.