It should come as no surprise to anyone that text messaging is now one of the most popular forms of communication, and that makes it an excellent marketing platform for businesses. One study found that over 98 percent of all SMS messages are read, and 45 percent of those messages get a response. Here is a closer look at a few reasons why you might want to adopt SMS messaging into your marketing campaign or customer relations plan.
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SMS Messaging Is A Direct Channel:
With traditional advertising mediums such as radio spots and billboards, you are going to get a delayed response. That makes it extremely difficult to determine what kind of return you are getting on your advertising budgeting. A business SMS service provider can help you come up with a campaign that produces nearly instantaneous results. You are also going to have a direct connection with your clients, and that will build customer loyalty.
It Can Easily Be Integrated Into Your Other Platforms:
Advertising isn’t the only way to leverage SMS messages. This technology can easily be integrated into your website and social media accounts so that your visitors can easily contact you at any time. Many people won’t even consider heading to a business or making a purchase unless a few basic questions are immediately answered. With text messaging services, you can answer those questions in a matter of moments.
A Spectacular Response Rate:
We now know that 45 percent of all text messages get a response, and that sets it apart from all other forms of communication. Recent studies have also revealed that just over 73 percent of all adults are using the SMS function on their mobile phones. These numbers clearly show us that SMS messaging is the perfect platform for advertising as well as customer relations. In the near future, text messaging could beat out emails, traditional letters, and phone calls.
When compared to traditional marketing, text messaging is a very cost-effective way to communicate with your customers. As your business continues to grow, you won’t have to worry about overwhelming expenses or hidden costs. This method of communication can easily be scaled to the size of your customer base no matter how explosive your growth happens to be. Your customers can also opt out of the texts so that you aren’t spending any money on unresponsive targets.
If you have been looking for new ways to connect with customers, then it might be time to take a fresh look at SMS messaging. This technology will allow you to directly contact your clientele and immediately gauge their response.