Like many things, the creation and mass adoption of the internet has changed marketing forever. Potential customers now rarely buy products based on traditional mass media marketing, but instead turn to the online space for product recommendations, reviews and other such information.
Businesses of all sizes have been able to use this trend to vastly increase their sales and their reach. Here are five platforms your business should be using in its internet marketing in order to achieve the same results.
Facebook is one of the most popular websites in the world, and most people spend disproportionate amounts of their time connected to it. This is a great thing for marketers, as Facebook is also an easy platform to use if you want to get eyes on your product. Using a Facebook page to post links to your products, reviews from satisfied customers and to engage with potential new customers can be a huge boon to your business.
Although it doesn’t get quite as much attention as other platforms on this list, Instagram has proven to be one of the top internet marketing platforms of the last couple of years. The site’s simple visual posting format allows businesses to post pictures of their latest products or show their existing products in action. Since Instagram has users for almost every type of interest, there are virtually no product categories that can’t be marketed effectively on this platform.
For video marketing, no platform is better or more effective than the world’s largest video hosting site, YouTube. Good YouTube marketing videos will provide useful information about your products or about your business niche in general, or they can even show customer testimonials to show how happy they are with your service. If possible and in keeping with the type of products or services you sell, you should also try to make your videos entertaining to your audience.
The longer people stay and watch your video, the more likely they will be to make a purchase from your company. To drive traffic to an offer on YouTube, simply put a link in the video description and reference it somewhere in the video itself. By doing this, you’ll be able to begin sending traffic to whatever destination you elect.
Though its 140-character format makes it a little difficult to post long content, Twitter is a great platform for marketers for promoting links to their sites, product pages, YouTube videos or email signups. The hashtag feature on Twitter is also extremely useful for narrowing down your audience to people who would likely be interested in your product.
A new but very interesting site for internet marketing is Medium.com, which is more or less like a social media platform that uses a blog format. On Medium, users can write articles of any length and then post them for a massive audience to see. Readers on Medium tend to be highly engaged, often well-educated people who are good targets for higher-end marketing campaign.
When using Medium, be sure that you are actually creating valuable, information-driven content, rather than just writing promotional copy for your own product. These posts should get the reader’s attention and hold it through to the end of the article. Throughout the piece, you can insert links to your site or to a specific product offer.
These are just five of the many sites that internet marketers have used to successfully promote products. Using these sites, you’ll be able to reach a broad audience of consumers in several different ways, thus maximizing your chances for leads and sales. The more platforms you’re active on, the greater the results of your internet marketing efforts will be.