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Need For Business Analytics: What Are The Benefits For Startups And Businesses?

Your past business information is important data that helps you make informed business decisions. What if you can get the information in a structured manner that can help you make a difference? The advanced analytics service company helps businesses get insights that help them get an edge over their competitors and achieve their goals.

With data analytics, businesses can analyze data and create predictive models that reduce business risks and help them reach the target audience. Data analytics makes decision-making more efficient. Decisions like whether you should raise the product price, should I offer discounts on certain products in a certain month, etc., can be easily made when you rely on business analytics. Business analytics provides solutions to complex business problems by taking into view a huge amount of data.

Why Business Analytics?

Whether you want to streamline workflows or understand what your customers like and dislike, business analytics is your best bet. It helps in making data-driven decisions across all functions within a company. When you collect the right data, analytics can help you improve your business drastically.

Types Of Business Analytics:

There are four main types of business analytics, and they all serve different functions:

  • Diagnostic analytics examines events and trends that have already occurred.
  • Descriptive analytics analyzes past and present data. It tracks patterns and trends in past and current data.
  • The predictive analysis predicts what’s likely to happen in the future. It helps in avoiding mistakes by identifying the pattern of past mistakes.
  • Prescriptive analytics helps in finding out how a business can achieve a specific goal and get the needed outcome.


Elements Of Business Analytics:

When you are looking for actionable insights, data analytics can greatly help you. Elements of analytics are:

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Data Mining:

Data mining is the process of going through a huge amount of data to uncover patterns. There are several types of data mining techniques, including clustering, regression, and outlier detection. With data mining, businesses can know which customers buy specific products during a specific time in a year. The business can segment customers.

Text Mining:

Through text mining, businesses can extract high-quality information from the World Wide Web and texts on apps. Text mining is great for collecting information from blog comments and social media sites. The data can then be used to improve customer experience.


Data analytics can forecast future events by going through past data. It can be used for retail sales during festivals to estimate the spike in sales. With forecasting, businesses can optimize staffing resources so that there are no issues in running the business during the time when business usually spikes.

Data Aggregation:

In data aggregation, data is collected and then summarized. Before data is presented, it is collected, cleaned, centralized, and any redundancies are removed. For instance, the marketing team utilizes data to segregate the audience on the basis of gender, age, location, etc., to send them personalized messages.

Advantages Of Business Analytics:

Enhanced Customer Experience:

With data analytics, the business can understand the preferences of its target audience. When businesses are aware of customers’ likes and dislikes, they can enhance the customer experience. Social media has made it easier for people to share their likes and dislikes; business analytics collect the data and helps businesses make decisions accordingly. Also, businesses can make amendments to their existing products and services when they know what customers want.

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More Customers:

Business analytics help businesses get more customers by helping them identify where to spend money on marketing. It helps in knowing what works best for the audience when tracking return on investment.

Better Decision Making:

Startups and businesses can make better decisions with the help of business analytics; they can know where to allocate resources. It helps in identifying new opportunities, and businesses can get insights into customer behaviour. Businesses won’t waste time on strategies that don’t bring results; instead, they can make informed decisions that are advantageous for their business.

Inventory Management:

With data analytics, businesses can manage their inventory very well. Since businesses can know with the help of data analytics which products are selling well and which are not liked by customers, businesses can make decisions about bringing in the stock for the future.

Better Product Quality:

With data analytics, you can improve the quality of your products. It helps businesses see where they are going wrong. With the right data in hand, businesses can make changes in the functionality or design of the product to offer customers the best. Startups and businesses can take the help of data analytics to stay ahead of their competitors. Businesses can know the favourite products of users with data analytics and improve them further; also, they can see which products are not doing good and can enhance them too.

Challenges Of Business Analytics:

There are some challenges to business analytics. The first and foremost is the company-wide adaptation of business analytics. Senior leadership has to be on board for the same to ensure full support and adoption. Upper management needs to be in the same boat; business analytics can be presented as supportive of existing strategies. Business analytics require IT infrastructure and tools to handle massive data. The business and IT team must work hand-in-hand for the same.

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During the initial months, it’s crucial to remain committed to the end result. The initial cost of business analytics may be higher, but with time, you will see improvements in ROI. Stay determined, and don’t abandon the concept.

Business Analytics: Best Practices:

A business analytics strategy is not something that can be devised in a hurry. Best practices ensure that the insight you get helps your business to be successful. Best practices include:

  • Define the use case and your goal before starting with business analytics
  • Defining criteria for success and failure
  • Validating models with the help of defined criteria for success and failure
  • Narrowing down the data and internal and external factors that help in making an accurate prediction.

Wrapping Up:

Business analytics has great significance in today’s time. A business thrives when it knows the preferences of its target audience and how to engage them. It helps in devising strategies based on concrete data that helps in the success of a business. When organizations decide to use business analytics, they make better decisions regarding customer experience and see an increase in efficiency and revenue.

Diksha SharmaAbout the Author:

Diksha Sharma, content writer at MoogleLabs a Business analytics consulting company based in Canada. Her passion for helping people in all aspects of online digital marketing through an expert industry. She works closely with B2C and B2B businesses providing content that social media attention and increases their search engine visibility.

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