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How OTT Apps Development Is Beneficial For News & Media Industry

How-OTT-Apps-Development-Is-Beneficial-For-News-&-Media-Industry
We all have it with us, don’t we?

Yeah, we are referring to mobile phones which evolved from a device to make calls to something that can run a plethora of applications. Businesses from all around the world are focusing on developing mobile applications for their product and services.

Now how is OTT apps development beneficial for a business? The main reason businesses are implementing OTT to develop their mobile application is the high utilization of mobile applications. It can also help to introduce new products and services. In fact, almost 78% of total internet usage is originating from mobile devices. In this article, we have mentioned the market insights, benefits, types, and monetization methods for a mobile application.

Market Insights For News Mobile App Development:

Here are some of the market insights for new mobile app development:

Demographics:

When it comes to demographics, the majority of news app users are adults. In fact, the percentage of adults who use news apps is more than twice the percentage of teenagers & young adults who use them.

Device Ownership:

A large number of people access the internet via their smartphones tablets and this trend is only increasing with time. In fact, more than 50% of the total internet traffic now comes from mobile devices. So, it’s evident that businesses need to focus on providing better mobile apps. And what could be a better way to do this than develop OTT apps?

OTT apps development has become very popular these days because of its ability to provide an engaging experience for users. When designing your app, make sure that you keep the following points in mind:

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What Are The Benefits Of Getting A News Mobile App Developed?

There are many reasons why businesses should build a news mobile app. Some of the benefits are:

Reach A Wider Audience:

OTT apps development can help businesses to reach a wider audience. With a mobile app, businesses can target not only people who are using smartphones & tablets but also those who are using other mobile devices such as feature phones.

Increased Engagement:

A well-designed news mobile app can help to increase engagement with customers because it provides an easy and convenient way for them to access news & media content. Customers are more likely to spend time on an app that they find useful and interesting

Greater Awareness Of Your Brand:

A news mobile app can help companies to connect with their target audience because an effective mobile app can lead to greater brand awareness. Customers who access content via an OTT app are likely to be more interested in the products & services of a company than those who don’t use it.

Better ROI:

OTT apps development can provide a better Return On Investment (ROI) for businesses as compared to traditional forms of media ads because they have the potential to reach a large number of people at once which makes them cost-effective. This is why most marketers are shifting from conventional media advertising methods towards OTT apps for gaining benefits such as increased visibility, improved customer engagement, and higher conversions.

So, if you want your business to grow fast then you should definitely consider developing a news mobile app. It can be one of the best decisions you’ll ever make for your company!

OTT-Apps-Development-Is-Beneficial-For-News-&-Media-Industry

Types Of News Mobile Apps:

Now that you know the benefits of having a news mobile app, it’s important to understand the different types of apps that are available in the market. This will help you in deciding which type of app is best suited for your needs. Here are the three most popular types of news apps:

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1.) General News Apps:

These apps offer a wide range of news content from various sources around the world. They usually have a simple and easy-to-use interface and provide users with an overview of the latest news stories.

2.) Specialized News Apps:

These apps are designed for specific niches such as business, technology, sports, etc. They offer curated content that is relevant to their target audience. Specialized news apps usually have a modern design and are updated on a regular basis so users can view the latest news stories.

3.) Video-Based News Apps:

These apps offer curated video content that is related to specific topics or niches. Users can access videos on their smartphones or tablets through these apps anytime & anywhere. Most video-based news apps have an interactive UI with filters & categories to help users find the content they’re looking for faster & easier.

Monetization Strategies For News App:

Once your news mobile app is developed, the next step is to figure out how you will monetize it. There are various ways you can do this and the most popular ones are listed below:

1.) Advertising:

One of the most common ways to monetize a news app is through advertising. businesses can partner with ad networks or use in-app advertising to show ads to their users. This is a great way to generate revenue from an app without having to charge users for its use.

2.) Sponsorship:

Another way to generate revenue from a news app is through sponsorship deals with companies & organizations. A business can enter into a sponsorship agreement with another company in which the sponsor pays for banner ads or other forms of promotion within the app.

3.) Paid Subscriptions:

Under this model, a user can access content only after paying for it. This is a great way to generate revenue from an app as it allows businesses to charge users for access to exclusive content.

4.) In-App Purchases:

Many news apps offer additional features or content that can be purchased within the app itself. This is a great way to generate revenue from an app as it allows businesses to charge users for access to exclusive content.

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5.) Freemium Model:

Under the freemium model, a company provides its users with basic content for free but charges them for advanced features. This is also an effective way to generate revenue from an app because it allows businesses to offer their products & services at no cost initially and then charge users for access to upgraded features.

How Much Does It Cost To Create A News Mobile App?

Now that you know the different ways to monetize a news app, it’s important to understand how much it will cost to create one. The cost of creating a news app depends on various factors such as the features you want to include, the team you hire for development, and the platform you choose to develop your app on. However, on average, it costs around $50,000-$70,000 to create a basic news mobile app. So if you’re thinking of developing a news app, be sure to budget accordingly.

Conclusion:

By using OTT in your mobile application, you can scale up your business in no time. However, you need to choose a monetization strategy that best suits your app and the needs of your users. Once you’ve decided on a monetization strategy, be sure to budget accordingly. You can always take assistance from app development companies. They will assist you through each and every step of your app development process.

Vijay ChauhanAbout the Author:

I am Vijay Chauhan working as a technical content writer with 4 Way Technologies. I am passionate about reading and writing content for Web application development, development of mobile applications, SMART TV app development, and DevOps. I am also fond of creating applications (small) using the latest Javascript library. I am having close to 5 years of experience in a blogger avatar. You can reach out to me to discuss emerging technology trends and their impact.

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