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Top Trends Followed By The E-Commerce Website Design Company

There was always a demand for online stores. Due to these rising demands, online stores are constantly evolving. This gives rise to many innovative ideas and many excellent web design practices. New trends appear in the market every year due to various demands rising in the market.

Starting an eCommerce website design company is not easy at all. You have to keep in mind the latest tricks and ideas about the advanced technologies trending in the market.

Since you’re initiating to build a multi-vendor e-commerce platform, you have to adjust yourself to the current trending ideas. Advanced technologies include AI, innovative visuals, machine learning, algorithms, etc. They are becoming essential for website developers. The website developers try to keep themselves up to the mark. To make much profit, you have to understand the need for these technologies.

Optimization of the customer experience of multi-vendor eCommerce platforms is one of the essential points. You’ll be amazed to know that last quarter, Walmart’s online sales increased by 97%. Amazon’s Q2 sales & profit growth was 40%. And a major credit for this goes to their outstanding website designs that keep their users engaged!

Website navigation, speed, and many other processes are kept in check to achieve high performance while running the E-commerce Website Design Company. These trends also change every year. So-called ‘ change in taste. ‘

Let’s start with the most common trends followed by the E-commerce Website Design Company without any further delay. If you implement these tips and ideas, then you can gain more customers to your website. Outperforming the competitors will also be more accessible by following these trends.

Table of Contents

Video Content And Advanced Visuals:

Online shopping is mainly dependent on product descriptions and reviews. Customers will get to know about the products from the description areas. But often, they found it time-consuming to read the full description of the product.

That is why cinemagraphs, video graphics, animated contents, etc., are often used to show the product’s report with a visual effect. These advanced visuals help to know more about the products.

An image of the product helps to showcase the product’s look and appearance to the customers. They don’t need to scroll and look for the description area of the product selling page. For b2c commerce development purposes, this trend is widespread.


Using An Innovative Grid Layout:

For the catalogue pages, innovative grid layouts are often chosen by the E-commerce Website Designers. Customers usually prefer to have the look of the product in rows and columns format. That is why the square grid layout is very much trending in the market.

Easy navigation is offered by this method. Many websites use unconventional grid layouts. This can make the page look clumsy. Before selecting the grid for your page, you have to find out the perfect size of the grids according to the page.

In many cases, the eCommerce pages reduce the dimensions of the grids to adjust more images into the page. But it disturbs the impression of the page and makes it untidy. Just continuously adding too many products doesn’t mean that you will have a good sale on your multi-vendor eCommerce marketplace.

Landing Page + Product Page:

A combination of landing pages and product pages may optimize your conversation with the customer. It is one of the latest trending ideas which E-commerce Website Design Companies use.

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The website homepage is the most visited page by the customer. Whenever they want to look at the product, they see the website homepage where the product is available. They search for the product from the home page, and if they like it, they will purchase the product.

All of these are true. But nowadays, the customers want to enter the product page directly without searching on the home page. Bypassing the category page and home page is done by many customers.

Due to this, many eCommerce web design companies display the product information on the landing page into the product page. Standalone pages are advanced pages used by this multi-vendor e-commerce platform. This page advertises product-related catalogues.

Dark Mode Offers:

One of the advanced trends is the dark mode. Dark modes are often found in many apps and areas. Social media like Facebook, Instagram, Twitter, etc., use shady methods for their backgrounds. Also, YouTube Chrome has dark modes. The world is making its way to the dark mode.

Dark mode reduces the amount of light falling on the eyes. This makes the customer stay on the page a little longer than usual. To improve the UI of the web pages, dark modes are often found helpful. The use of the dark way often reduces eye strain and headaches.

Battery life is also increased by less emission of light. For b2c commerce development platforms, dark mode is often helpful. Adding dark mode can make you go ahead of your competitors. This feature automatically converts the background into black.

Advanced Chatbots:

Chatbots are one of the most valuable trends in the multi-vendor e-commerce platform. It’s not new, but this trend is long-term. Along with the development of AI and ML, chatbots are more improved now than those in the early years.

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These chatbots help the customers to get a reply as fast as possible. They don’t need to wait too long for a response. Advanced chatbots can solve the problems of the customers by themselves. These advanced chatbots can work 24*7 hours.

They help to resolve the issues by themselves. They also remain loyal to the regular clients visiting your website. These were some of the latest trends followed by the E-commerce Website Design Companies. For b2c eCommerce development project works, one should follow the above directions.


Best techniques and technologies are boon to your eCommerce industries. Using these methods may impress your customers regardless of whether they are new to your webpage or daily clients.

Defeating your competitors will also be easy if you can use these trends on your webpage. A multi-vendor eCommerce platform is an important place for ordinary people. You can gain the trust of your customers also by using these top trends. We have provided you with the latest trends.

Ankita Chhabra BehaniAbout the Author:

With over 10 years of experience in financial and non-financial research and analysis, Ankita Chhabra Behani moved on to set up IQecommerce, a leading platform in Canada that helps convert the businesses’ dreams of having an online store into a reality. With her detailed research and unique insights, she helps clients visualise, create and enhance their online performance leading to full digital transformation. Ankita has successfully delivered numerous eCommerce consulting and eCommerce development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.

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