No matter how small or big your marketing budget is, you’d want to make the most of your spending. The best way to ensure your content marketing strategy is on the right track is to monitor its performance.
This can offer you key insights, empowering you to make better decisions in the future. Content KPIs—a rather dreaded term for most marketers, are best equipped for this task.
Some of the most common ones are:
- Traffic: How many people are consuming your content? Which type of content do they particularly dig? What are the main sources of your traffic?
Note that analyzing your traffic is not just about trying to increase your reach, but also about reaching the right people.
- Engagement: Your content may be going places, but what’s the point if it doesn’t resonate with users? Marketers of the day must remember that there’s a lot of good content out there.
If your content fails to deliver what users expect, they’ll abandon you in the blink of an eye. You need them more than they need you. Try to explain the things in a small paragraph.
- Conversion Rates: Is your content really making a difference to the bottom line? Remember that while not all KPIs boost sales directly, they’re all somehow tied to it. After all, if people like your content, they’ll want more of it, and will most likely remember you.
In short, KPIs like traffic and engagement will directly impact your conversion rate that boost your ROI.
However, if your content marketing strategies aren’t generating intended results, don’t fret. Influencer consultant Shane Barker has put together a list of influencer marketing platforms on my blog ShaneBarker.com. These can help you optimize your strategy.
The infographic on content marketing KPIs describes how to optimize your content that boosts your content marketing campaign ROI.
This Infograph is shared here after legal permission from ShaneBarker.com