Influencers have become a critical driver for consumer decisions. Along with building their follower base, they use their content to help people discover new products and get shopping inspiration.
If you are thinking to partner with influencers in 2020, choose Instagram to launch your campaigns. Why Instagram? Because 89% of marketers consider it the best channel for influencer campaigns.
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Trends That Will Dominate Instagram Influencer Marketing In 2020:
Let’s take a look at the few trends that can help you create a robust Instagram influencer marketing strategy for 2020.
1.) Micro- And Nano-Influencers Are Becoming More Popular:
Celebrity and macro-influencers are quite expensive. Though they have millions of followers, they often have lower engagement rates as compared to that of micro- and nano-influencers.
Micro- and nano-influencers have fewer followers, but they often have highly-engaged and loyal audiences. They are also more affordable and they take time to build meaningful relationships with their followers.
2.) Brands Are Building Long-Term Partnerships With Influencers:
Brands have realized the benefits of building long-term relationships with influencers. They now prefer long-term partnerships instead of one-time collaborations.
Ongoing influencer partnerships help marketers gain better insights into their influencer marketing initiatives. In fact, influencers also invest more time and effort into creating high-quality, engaging content since the partnership offers them greater financial security.
3.) Instagram Influencers Will Create More Video Content:
A report by Wyzowl found that video marketing helped 88% of marketers achieve good ROI in 2019.
96% of consumers also said that they watched explainer videos to learn about products. 66% said they prefer watching short videos to get more information about products or services. Video content is, therefore, a great tool to help people discover your goods and services.
Leverage video content for your influencer campaigns to co-create engaging content that can help you drive more conversions. You can ask influencers to create and share short videos showcasing your product.
This Infograph is shared here after legal permission from Fourstazz Media