A wise entrepreneur always has the third eye to predict what the future holds in terms of what is happening in the world of business. This helps him or her to seize different investment opportunities to capitalize. We should always learn about the marketing trends and stay up to date with what the consumer needs in e-commerce need to stay ahead of our competition. If you are running an eCommerce business, this article is written for you, and it is about the Best eCommerce services trends that you should watch out for in the year 2020.
As the business world keeps spinning, it continually changes, and new trends appear, while the old ones disappear. Ten years ago, the e-commerce world wasn’t so big, but due to the immanence of cutting edge technology, it has grown to be a substantial economic industry of its own, and it influences corporations all over the world. Additionally, the sector has allowed those who are operating on a slim budget to invest in it and thrive. This doesn’t mean that you start a store and relax waiting for consumers to discover your business. You need to have strategies put in place on how to increase sales in your online store. This includes knowing what is trending in the field that you are dealing with to avoid lagging behind
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1.) Mobile Sales Will Keep Rising:
It is obvious now that we are in the mobile age, and many business transactions are being done through the phone. It is important therefore to keep your e-commerce website mobile-friendly at all times since this helps your sales up. Mobile use keeps increasing daily, and many people are now using their mobile devices to access the internet. Since you own an online business, you should make it easier for your customers to access your goods through their mobile devices. This will also increase your web traffic which is suitable for your online presence. Since technology has made it safe to make payments through the phone, many people trust them to transact and make payments with.
2.) Homepages Are Giving Way To Product Pages:
The storefront of any online store is the homepage. And since you are selling products, you should include images of your products on the home page. This is one way to optimize your store and also making it easier for your visitors to find what they are looking for in your e-commerce store. You should also prioritize other pages on your website to make your website user-friendly. Many visitors try to find the product description on internal pages. These pages also contain useful articles and videos. This shows that homepages are mostly accessed by visitors who already know about your business while new visitors prefer other pages. You should optimize all your pages to make it easier for your target audience to access your products.
3.) Video Product Descriptions:
It is also essential to allow your visitors to find out more about your products through different means. Unlike physical stores where consumers have the opportunity to examine the product thoroughly, the online world doesn’t offer this. Therefore it is up to you to find different ways to make them understand better what your products are all about. One of them is using videos. If you have the resources to make this happen, go ahead and do it. Including visuals to your online store breaks the monotony of texts that bores the visitor. It also makes your website look attractive. The consumer wants a quicker and easier way to clearly understand what a product is all about, and of all the other means of doing this, videos offer the best product description.
4.) Merging Online And Offline:
When online stores emerged, many thought of it as a competition to the traditional retail. That is when many offline shop owners realized the potential the web had in pushing their sales ups, and they all went after it. However, businesses have realized that making their products available offline too is an excellent thing to increase their sales. This is why e-commerce giants like Amazon are now opening physical stores with all their online products available. To keep up with the trends, you need to stick a balance between online and offline shopping experiences.
5.) User-Generated Content:
Another trend that online ventures are using to increase engagement with their visitors is encouraging users to contribute to their online content. Users perceive online ads as annoying and destructive. On the other hand, brands are not giving users enough content to keep the conversation going. Although using influencer marketing is the right approach, many consumers will trust other genuine consumers who have already used those products and have had personal experience with them. That is why many brands are now offering consumers a chance to contribute to their content through reviews, testimonials and brand mentions.
It is clear to see that e-commerce trends are important to help us take advantage of what is likely to happen in the future. This helps us to prepare ourselves and strategize ahead to ensure that we are not caught unawares and swept away by these trends. Other trends are emerging that may also want to explore in your free time. These include artificial intelligence, virtual and augmented reality, and big data. Ensure you check them out to see what they have to offer in the e-commerce industry.