Running a business is not an easy task. It’s even more difficult if you’re going to try to do it all alone. There are very few people who can manage every part of running a business by themselves — it’s possible to do, but it’s not at all practical. Time is a valuable resource and you can’t spend all of it trying to make everything work and continually grow your business so it succeeds. Business owners should spend more time in leadership roles rather than trying to ensure that the business is operational.
This is why owners hire people who are specifically qualified to do the work that they can’t do or don’t have time to do. We hire finance professionals to manage the finances, HR professionals to manage our hiring and internal policies, marketing professionals to create advertising and generate more customers, and so on. It’s one thing to write a promising business plan, it’s another to keep it running.
So, who are the people that we should definitely have on our eCommerce marketing team?
Table of Contents
Regardless of what type of business you run, it’s going to need a steady flow of new customers in order to thrive. An inbound marketer is in charge of making sure that you acquire more new customers organically. While it’s true that you can also run a paid ad campaign, organic traffic lasts longer and is also less expensive to generate. Inbound marketers create content that is highly targeted toward your market and optimize it on your website so your website ranks higher in search engines and generates more traffic.
It’s not a secret that in order to build trust and credibility with your audience, you need to be able to produce high-quality content. Content writing is more than simply being able to express ideas. Any content you publish needs to have a consistent theme, as well as an idea that you mean to present in an effective manner.
While it’s easy to simply hire a freelancer to create content for you, nothing beats having a team of dedicated writers. This ensures a unity of voice so that there’s always consistency, so you establish credibility. A prime example of how an inconsistent voice can affect your company’s reputation can be seen in how IGN writes its reviews. One writer rates a game as good while another writer from the same company rates it as bad. Not many gamers take IGN reviews seriously and it’s because of this dissonance in the tone of their content that causes it.
A content strategist ensures that the content that you produce (not just blog posts) is organized and in-theme with each other. As previously mentioned, consistency builds credibility. Content pages are just that until they are organized and presented in a manner that makes them comprehensible to your audience. Writers make the content, but content strategists organize the content into a presentable format.
The advent of technology brings us many things, including a multitude of tools that help make our lives and jobs more convenient. With this in mind, we’re going to need people who are trained and experienced in the effective use of all the new marketing tools. There are so many different tools to choose from that it can get pretty overwhelming when you try and pick the one that works for your business. A marketing technician is going to know which tools and methods are optimal for your campaign.
Information is essential in any venture. Gathering, processing, and interpreting data can be a tedious process. Raw data is useless until you’re able to interpret and present it as workable information. As you may have already guessed, this is what data analysts specialize in. They are an essential part of your business and marketing campaigns because they provide useful feedback on what works, what doesn’t, and what steps can be taken to improve in the future.
Now that you have your team, you’re going to need a way to pay these people. It’s dangerous to use your personal credit card to pay your team, as it’s generally a good idea to separate your personal funds from your work funds. There are many options like GoBear Philippines’ easy approval for developing markets that allow you to apply for a credit card to be used as payroll.
Remember that the reasons you’re hiring a team are to ensure the streamlining of many marketing processes. If they have to jump through hoops to get paid, it’s going to disrupt the flow of work. It’s very important to maintain good working relationships with your team. They are the lifeblood of your campaign, and your campaign is the lifeblood of your business.