These days, it’s different to separate SEO and SMO activities. Both go hand to hand for almost all companies. SMO for B2B companies often means attracting new leads and generating income. There are many professionals who launch SMO campaigns but fail to get the desired traffic and business opportunities through social media websites. What steps they should take to increase traffic to websites through social media websites? Let’s mull carefully.
1.) Add Social Sharing Buttons To Your Website
Every website owner dreams that his/her post must be shared widely on different social media websites. It helps them to get more pageviews and traffic. Gone are the days when individuals used to copy the content URL and send them to their friends for sharing useful information.
Therefore, you should add social media buttons to your website as soon as possible. There are several ways of doing this work. This can be done easily with the help of an SEO Specialist or company. There are social plugins and extensions to perform this job. Just choose one and install them on your website easily. Social sharing icons make it easier for people to share useful content in great numbers on different web platforms.
2.) Create Your Company’s Pages On Different Social Websites
To promote your website or its pages on social media websites, it is necessary not only to register an account, create a corporate page and fill it with content. You need to fill it with further support, regular updating of information and promotion.
Always keep in mind that a corporate or branded social media page primarily attracts new visitors with fresh and interesting information, vivid photos and real-time feedback. Therefore, create your website’s page on different social media websites and add valuable information to it, such as the physical address of your company, telephone numbers, coprorate Email Id, Logo, main business message, feedback option, etc.
3.) Share Useful Content On Social Media Websites
Whenever you update your website with a fresh content, share it on different social media websites for further consumption. It brings many benefits to you. First of all, the more your content is shared, the more page views you get on your website. Secondly, Google considers the social sharing of content as an important factor while ranking it in its SERP. So, a strong social signal helps your content to rank well on the web. Ask your fans and followers to do share your maximum. The more they share, the more benefits you are going to get.
4.) Resharing Viral Posts Once Again:
To be honest and frank, social media is all about the availability of actionable content and how you make the best use of it. When you share useful content on social media websites, some of your posts are shared wildly by a large number of users because of the quality content which meets the actual needs of the audience on the web. Such post are your digital treasures. From time-to-time, reshare them once again to catch the attention of visitors and get additional traffic to your websites.
5.) Prefer Quality, Not Quality In SMO:
The problem with many SEO specialists is that they believe in quality rather than quality while optimizing websites for social media websites. They ignore the fact that 95% of all social media users use social websites on mobile devices. In any condition, they would not like to be bombarded with too many marketing and sales messages through social media websites.
If you do so, be careful as fans and followers start to ignore your messages in such cases and you don’t get any benefit out of your SMO efforts. So, always focus on quality work and share only useful content at the right time when the majority of your audience is online. Only then, they will react to your social posts and show interests in offered products and services.
6.) Answer Questions Asap:
When you run SMO campaigns professionally and provide the most sought-after materials, fans and followers start to react to your posts, submit comments, and place orders for the purchase of advertised products and services. It is very important for you to answer their questions in a timely fashion and meet their needs. If you don’t respond to the queries of your social media users, they will take it as an insult or ignorance and leave your website never to come back again. So, employ professional SEO individuals to perform SMO activities & answer the questions of customers in real time.
7.) Regularly Conduct Social Media Live Streaming:
These days, it will a mistake if you don’t use the possibilities of the Web to popularize your products instantly. Gone are the days when only television companies had a monopoly on live video broadcasts for any important events. Always keep in mind that you need to be first in everything (In SEO and SMO) to beat the competitors and get more business opportunities.
Writing text news, the selection of the title and publication on the site takes some time to show its effect. So, conduct social media live streaming from time-to-time to interact with customers on the spot, take their questions, and answer instantly. Loyal customers will be delighted with this move and they would live to turn to your business frequently.
8.) Create And Share Social Media Specific Content For More Traffic:
Generally, most SEO professional share website content on social media websites to meet their goals. That isn’t enough at all. Social media users love image, video, and audio content rather than the text materials. So, based on the preference of your audience, create and share social media specific content regularly to engage visitors with your brand and encourage them to browse your website frequently.
9.) Honest Analysis Of SMO Campaigns:
When you run SMO campaigns, some of them fetch tremendous results, while some others go in vain. So, you need to analyse the performance of SMO campaigns regularly & find out what is working & what is not working for you. Make further improvements in your work based on the analysis of SMO campaigns to meet your targets.
Social Media Optimization gives a great exposure to your brand on the web and helps to gain additional traffic to websites. By using the above-mentioned tips, you can easily boost traffic to your website through SMO campaigns and generate more leads every day/week/month.