One effective way to make your business popular is by using online press releases. A press release is a written notification that announces a news type event. You can make announcements about your product or service on a single source and be assured that it will be distributed to various other sources online. Press releases are highly beneficial when they are search engine optimized. Google loves this kind of press releases something that large corporations haven’t failed to notice.
Having said that news releases are not only effective for marketing but there are also SEO benefits for this kind of publicity. Moreover, a lot of blogs and websites extract the stuff for their content from news releases and online news websites, giving the press release even more publicity and helping you to reach a wider audience on the web. Here are five of the best benefits that both small and big business owners can profit from online press releases.
1.) More Traffic To Your Site:
The press release that gets published on one of the online sources will have your website URL provided within it. Those who come across your news release and want more information will click through your link or check out your website.
2.) Diversify Your Content Strategy:
Are you looking for a new way to generate more content pages? Adding online news release into your SEO strategy is a great way to diversify and enhance your overall content marketing strategy. Don’t just focus on creating “Big News.” With a little thought, you can come up with ideas for creating newsroom articles. You need to pay attention to what’s happening inside and outside your company that you could create an article around. It could be something about your newly launched internal training program. Why not tell your audience of what motivated you to develop it and how it will be useful to others?
3.) Make Your Business Popular:
It is the easiest way to get your product name or service into the minds of your targeted audience or anyone who come across your press releases. The more a consumer sees your company’s name being mentioned the more likely they will remember it the next time they, or someone in their circles, is in need of your products.
4.) More Visibility:
When your press release is circulated, it will be linked very quickly, resulting in instant visibility on news sites, news searches and standard search engines. This is because news stories on the internet are more time sensitive than usual web pages. Moreover, online news search queries are much more targeted than regular web searches. In other words, when users want to find information related to your industry they are likely to search for the keywords that are used in your press release, which in turn boosts your search ranking for popular and competitive keywords.
Last but not the least, interesting content will add credibility to your website. When you prove yourself as an expert you will win the trust of your customers. When your press releases get published in Google news and Yahoo! News for your keywords, potential customers searching for your brand will see that you are a credible source of information in your industry.
This Post is written by Alia Anderson. She is a blogger by profession. She loves writing on technology. Beside this she is fond of Gadgets. Recently an article on Reputation Repair attracted her attention. These days she contributes for Reputation Management Services.