The use of mobile devices has steadily soared in popularity due to the development of more advanced smartphones and tablets. Almost everything an individual can do on a laptop or desktop computer can also now be done on a smartphone. It’s for this reason that digital marketers should make an effort to keep up with this rise in demand and use. Whatever strategies that were considered good in the past may no longer be applicable today, so it’s a must to improve and change certain marketing strategies.
The whole point here is to ensure that your business also takes advantage of all the benefits that digital marketing strategies have to offer. If not, you’re missing out on a huge network of target customers, and you could be depriving your business of possible profits. There are many digital marketing strategies in place now, so it’s up to you to choose among them and tweak your campaigns so they cater to mobile users as well. Here are some of the methods you can look into:
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1.) Track Your Mobile Metrics:
Developing your digital marketing campaigns for mobile use will be futile if you don’t take them one step further. This means tracking your mobile metrics to ensure you’re making data-driven decisions. Mobile digital marketing is a fast-paced sector of marketing, so it’s important to keep up with the changes by ensuring that every single one of the strategies you employ is geared toward excellent results.
There’s no room for failure or time wasted. Tracking your mobile metrics allows you to make certain that every decision related to your digital marketing campaigns leads to a good outcome for mobile users. This would help you stay within your budget for your e-commerce campaigns. It could spell all the difference between spending on worth-it strategies and go for those that are simply wasteful.
These are some of the metrics that can help you judge your campaign’s performance:
- Bounce rate
- Pages visited per session
- Page path
- Page loading speed
2.) Create A Mobile-Friendly Website:
While doing this may seem like a no-brainer, it’s something many businesses still struggle with. Whether deliberately or by accident, when changes are made to their website, businesses may not become immediately aware of how these can distort their website’s interface when an Internet user browses it on a mobile device. This is especially true for companies that prefer to create and manage their website on their own even if they lack expertise on such matters.
In coming up with a new website or revamping an old one, it’s important to ensure that it’s mobile-friendly. If not, you may lose potential visitors when they end up exiting your website in favour of the competitor’s that has a better user interface.
With that in mind, here are some tips you can apply to avoid any distortions on your website when an Internet user visits it on their mobile gadgets:
- Test your website regularly across different mobile devices.
- Choose a mobile-responsive theme.
- Reduce or completely eliminate pop-ups for mobile browsers.
3.) Make Your Business Omnipresent:
Online omnipresence is one of the newest strategies when it comes to mobile marketing. It involves making your brand presence across different platforms a mobile user often spends their time on. These include browsers such as Safari and Google Chrome, social media sites, text messaging, email, and mobile apps.
Don’t just focus on one platform—aim to penetrate several different ones. By doing so, no matter what an Internet user is doing on their mobile phone, one way or another they’ll come across your business.
Apart from getting on digital platforms that are popular among mobile phone users, here are simple ways for you to achieve mobile and online omnipresence:
- Get a domain name as this is the one you’ll use for your website, on your social media accounts, and even for your mobile app. It creates a sense of unity and coherence, and it also allows mobile users to remember your business and products or services better.
- Use search engine optimization (SEO) to your advantage because regardless of the kind of digital marketing strategy you’ll employ, there’s no denying the effectiveness and relevance of SEO. The strategies involved may change from year to year, so be sure to keep yourself updated on which strategies are currently the most applicable to your business.
- Post regularly on your business blog and provide links to it on your social media accounts and on your mobile app if you have one. Don’t forget to send notifications through SMS or email for subscribers who’ve enabled notifications for new blog posts.
When applied consistently, these strategies will inevitably widen your reach among mobile users.
4.) Be Present On Local Listings:
Given the more advanced capacities of smartphones, it’s highly likely that before a customer visits a physical store or heads to a restaurant, they’d already done their research on the establishment to get more information and determine its legitimacy. With that said, another strategic digital marketing technique to apply for mobile users is to have a strong presence on local listings.
This means you have to create a Google My Business (GMB) account or make the most of any relevant listing platform in your local area. GMB can be likened to a digital directory, but it’s even better than the traditional one. Apart from letting you post everything from your operating hours to your contact information, it allows for other types of information that can lead to more foot and website traffic, such as the following:
- Reviews and feedback from customers
- Photos of your store
- Latest promos and other relevant activities
Your GMB account can increase your reach as a business and therefore serve as an effective mobile marketing strategy.
Conclusion:
Numerous individuals around the world use their smartphones on a daily basis these days. Such gadgets are brought wherever their owners go, and they’re used for all kinds of transactions. For marketers, this presents the challenge of improving their campaigns to make them suitable for mobile platforms. There are many ways to go about that pursuit, but you can’t go wrong with the tips above. With them, it’ll be easier for you to keep up with the fast-paced world of digital marketing, particularly when you’re looking to target mobile users.
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