If you own a business today, you know it’s not an easy task promoting your business in the digital age of 2020 and 2021. And let’s faceit, this year was not like the regular normal healthy years that we have been living in. This year was attacked by the covid virus, which changed how the world, business, and economies operated.
A lot of businesses took their stores on online platforms, not because it was trendy, but because it was a question of business survival. Now that your business has entered a digital era, you also know the competition is intense, the marketing strategies of your competitors are endless. It can leave you a bit astounded on what strategies to adopt and what not to adopt.
You can see that popular companies like Unilever are adopting influencer marketing, while on the other hand, a bakery shop is going for a social media marketing strategy. And then there aretitan sprayer parts that are being marketed with SEO strategies. If you know what digital marketing is, you will be amazed at how many strategies businesses are adapting to. In a common man’s eye, these might go a bit unnoticed.
This is the art of adapting to online business strategies. The most effective ones are the ones that are subtle For your customers. In this article, we will down a few online strategies for you to follow when entering the New Year 2021.
Online Business Strategies For 2021:
Entering the New Year, many of us assumed that we would be covid free and business would be operating as normal. However, that is not the case, unfortunately. So a lot of business strategies are adapting keeping the covid environmental factor in mind.
Mentioned below are a few strategies that your business must adapt to, to stay in the trend of digital marketing in the upcoming year 2021.
1.) Conversational Marketing:
Conversational Marketing is a trend that we see taking over the year 2021. If you do not know what conversational marketing is, it is a kind of dialogue or conversation that is taking place between the client and your company’s brand. We see it happening all the time, it just doesn’t come across as a marketing technique in a common man’s mind.
Conversational marketing covers the following elements of emails, telephone, website, social media, online chatting, chatbots, video messages, etc. All these elements become a part of conversational marketing that mimics human dialogue between the customer and the business.
The goal of conversational marketing is to enable the customer’s ability to speak to you to resolve their queries, to increase their sales, it ensures better customer service, it saves you a lot of money taking on these digital ways to interact to customers and last but not the least, it gives the customers a personal touch; which resonates with the marketing mantra ‘customer is the king’.
So conversational marketing is not being left behind in 2020 and is going to be an active business strategy in 2021, therefore make sure you get on the bandwagon of conversational marketing.
2.) Interactive Content:
Content marketing strategy is everywhere; we see photos, videos everywhere that the businesses are using to market their products and business. Interactive content marketing is something that is now catching the eye of customers. It has been around for a while now in the digital marketing world, but it is not practiced as widely by businesses.
So here is an opportunity for you to start interacting with marketing. This means engaging your customers online through quizzes, polls, contests, giveaways, calculator widgets, etc.
All the data collected through interactive marketing might help the businesses also and can add to the data collection of your clients. Truth is, people want to stay engaged, feel that their voices are heard and that they have a say. This strategy would do wonders for your online business campaign.
3.) Customer Segmented Marketing Campaign:
This online business strategy breaks the norm of holding life-sized marketing campaign taking over the world (Not literally). This strategy focuses on holding multiple small marketing campaigns for a different targeted market.
The targeted segmented market is divided keeping in mind customer’s habits, spending habits, financial class segments, etc. Therefore you can target your campaign differently for different customer segments. Maybe figure out a different campaign for the upper class and another one for the middle class.
This strategy ensures you are getting more customers and your products or brands’ reach is more.
4.) Search Engine Optimization:
This technique is also known as the SE0 strategy. It is a very popular and well-known business strategy, partly because it is an un-paid (free) technique that brings traffic to your website.
Google is the most used search engine that keeps updating its SEO algorithm so first thing first, make sure your business is registered with Google. Second keep updating your website with specific ‘most search keywords on google’ occasionally, which improves your business’s chances to appear on the first two pages of search engines result. For example, if you have a painting business you might put in keywords like ‘titan sprayer parts’ or ‘Wagner spraytech’ to bring the necessary audience from the search engines page to your website.
5.) Ad Blocker Blockers:
Switch to Influencer Marketing: Now we all know as internet surfers, that while surfing the internet and reading or viewing content, we hate it when our screen just pops up an uninvited ad. While as surfers and customers we hate this, but when we are the advertisers and business owners our money is on the line with these ads.
Therefore, while customers love ad blockers, business owners hate them. But the best you can do is adapt to the situation and invest your money elsewhere, like influencer marketing.
If your ads keep getting blocked, your best bet is influencer marketing. This means getting an influencer who has a huge social media following or fan base to market your product. This strategy has been the most adopted one in 2020 covid marketing and will continue to be so in 2021.