When it comes to online marketing, every word counts. While some businesses throw caution to the wind and really don’t put much effort into SEO or link building, the change in Google’s algorithm makes quality link building a must. Without it, the likelihood of your business being seen is slim to none.
Quality backlinks and high-performing SEO can be the difference between making sales and closing up shop. But with so many changes and new SEO guidelines popping up overnight, you might not know where to start.
Refine Growth Strategy:
Your growth strategy needs to include link building. With so much competition, especially online, you need high-ranking SEO and links that bring business to you. Links should bring in referral traffic from another site. The more quality links you have that direct to your business’s website, the higher Google will rank you on search engine results pages. The higher you rank, the more likely you are to be seen.
Know Your Audience:
Regardless of niche, you need to know your audience. Specifically, you need to know who your current audience is and be able to define your ideal audience as well. The key to growth is reaching your target demographic.
To reach that demographic, you need to do research them first. You can use Google Analytics to see when your current audience visits your site, which pages they visited most often and where they’re located. When it comes to link building, geography is a key factor, especially when you’re just starting out or if you have a specific service area.
Create Killer Content:
You’ve probably heard this before, but the content is king. A poorly written copy is the fastest way to lose the interest and trust of potential customers. Even with quality links, your copy says a lot about you and your business. Make sure your content is informative, error-free, and answers your target audience’s questions.
There’s a world of difference between local SEO and general. To build links that convert customers, you have to know when to focus locally as opposed to a much broader spectrum. For instance, a company that specializes in health supplements will do far better if they target their SEO efforts locally first. Then, as website visits increase, SEO can be tailored to suit a larger demographic.
Your link-building strategy should bring your ideal audience to your website, in addition to helping you rank higher on Google. With so much going on online, mastering SEO is the best way to maximize profit.