When your business is ready to expand into new markets, your sales and marketing team must be ready to move forward together to get your expertise out into the world. To foster an effective collaborative mindset between these two departments, you will need to allow for both quality and quantity time connections between the two departments. This includes building relationships between people as well as allowing plenty of time for in-depth training.
Open Doors And Ideas:
Sales teams are often built to work in separate territories or on divided product lines. While this is an efficient way to divide up the work of promoting your product line, it can lead to a mindset that doesn’t allow for much collaboration. If your marketing team is supposed to support all sales territories and product lines, your sales teams will need to open up their mindset for open communications.
Make Space For All Ideas:
The best way to learn is to make a mistake, fix it and move on. Unfortunately, some business cultures consider mistakes to be a catastrophic event. To get great ideas, you will need to weed out some duds. Business leaders can get great ideas only by making a safe space for lots of ideas to be generated so the best ones can be selected.
Technological Tools To Help:
Businesses often find opportunities to expand when others in their market have hit a pain point they can’t overcome. If your business is expanding to fill such a niche, you will need a tool to gather the ideas noted above so the best ones can be rapidly suggested and implemented. Learning new software is also a pain point for your employees, so make sure the training for new communications software is extensive and allows plenty of time for human connection and healthy communication. These relationships will better weather the challenges to come.
Get Some Help:
Change is hard. You may find that some of your employees aren’t handling the prospect of software or market changes effectively and productivity and sales may suffer as a result. Rather than plowing on, it may be time to bring in a global management consulting firm to help your team better handle the changes that are coming.
Pain points in your industry are a great way to find an opening to grow your business. Like any living organism, growth and change are disruptive and may cause some pain within your own business as well. With a focus on safe idea generation and time for open communication between marketing and the rest of your organization, your business can grow in a healthy manner.