Blogging has evolved from being a personal diary shared online to a discussion or informational website published on the web. Also, most bloggers try to monetize their efforts by placing advertisements on their blogs. Advertisements on blogs are primarily of three types:
- Pay-per-impression – you get paid every time the ad appears on the blog
- Pay-per-click – the blogger gets paid every time someone clicks the ad
- Pay-per-action – the blogger gets paid every time someone clicks the ad and completes an action pre-determined by the advertiser.
This brings us to the question of determining the kind of ads that would work well on the blog. How do you approach the relevant companies? It is a huge task in itself. This brings me to the topic of Google AdSense.
Google AdSense: Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. This ensures that bloggers spend more time on blogging without having to worry about finding advertisers or managing the ads.
While getting your AdSense account approved is an uphill task in itself, it is just the beginning of your journey of making money through your blog. Let’s say that your website theme does not allow you to place ads on the home page. Or, the ads are not displayed properly on handheld devices. Or, the theme is not AdSense Optimized. In such a scenario, all your efforts of monetizing your blog will face stiff resistance. Hence, it is important to have a good design to generate advertising revenue. Here are 4 most advertising friendly WordPress themes for you to consider:
1.) Viral Kaboom:
Viral Kaboom is a theme designed to attract visitors from social media sites. There are numerous site styling options and an ad-management system to help you control the ads better. The best part is the sophisticated virality system which enables you to highlight the most popular content pieces on your site and helps them go viral with the help of complete social media integration.
TruePixel is a fully responsive theme which automatically optimizes itself for all kinds of devices. It is also optimized for search engines and AdSense. With one-click installation and updates, you get a perfect mix of style and functionality.
WordX is a quick loading theme specifically designed for content rich blog/magazine website. With a professional design, easy AdSense integration, low bounce rates, 100% responsive design and one click installation and update, WordX certainly packs a punch.
Clickright is an AdSense ready template for your WordPress site. With a responsive design and super-fast speed, it offers lightning fast page load times. The AdSense widgets positioned in the highest Click Through Rate (CTR) layouts make it a great theme for advertising on your blog/website.
These themes are sure to help you along your journey of creating advertising revenue through your website. However, I would like to add here that along with a great theme you need a good WordPress Hosting Plan to maintain these installed themes easily. Your WP Hosting provider should take care of some basics like automatic WordPress updates, maintenance of plugins and themes, website backups and in certain cases, optimization of your site’s WP-Database which stores the settings from your themes and plugins. Thus if you need your theme to function without any hiccups, it would be in your best interest to keep the WP-Database optimized.
Hope this list gives you a good starting point to find a theme that will be completely supportive when it comes to ad monetization. If you are using any other themes that offers better benefits, please share them in the comments below!