Since the inception of Social Media, it has become a hot topic for marketers all over the world, and the vintage, tried-and-tested email marketing disappeared into the horizon. While it is true that social media is the platform where virtually all your target customers reside, the growth in smartphone usage has put email marketing in a new light. Even today, if you open your inbox, you will see hundreds of emails sent to you by a large number of companies. Why do they still do that? Because in the recent years, email marketing has become more relevant and important than ever before.
There is no denying the fact that Social media is an amazing tool to build a brand reputation for the company that deeply resonates with the consumer psyche, but it is still email marketing that generates leads and sales for a majority of organizations. Email marketing is still the primary business source for many businesses worldwide. The reasons why email marketing is way ahead of the marketing game are :
There is a rule of thumb that marketers follow when they have to reach their target audiences: Be as specific as possible. Email marketing enables marketers to do just that. It is the most customized and specific way to communicate with your target audiences. You can customize your email and segment lists to the point that it makes your audience feel that the email was personally handcrafted for them.
This level of personalization goes a long way in increasing the conversion rates. With email marketing, you can customize the subject of your emails, the time you send it, the regularity of the emails, your tone of voice, designs, call-to-actions, etc. You can use the use the consumer information and segment them to specifics, based on their demographics, attendance history, booking data, and even personal taste and preferences.
For example, if your customer is a professional businessman, and is used to a formal tone in writing and speech, you can target him/her by sending an email in a formal tone, and at the same time, you can target their children in an informal tone, based on their taste and preferences. By this, you can target each member of a family, and at least one of them is bound to respond in some way or another.
You Can Track Their Responses:
The best part about email marketing is that you can track the response of your audiences and react according to it. This gives you a lot of insight about not only your email marketing campaign but other marketing factors, such as user experience too.
For example, if you send a customized automated email to your target audiences, and the customers click through but don’t stay on your website for too long, it tells you that there might be a serious concern with your user experience model. This feature of email marketing gives you the power to rectify any mistakes you might have made on your overall marketing campaign.
Email Marketing Works Wonderfully With SEO:
Search Engine Optimization is a constant battle that marketers keep fighting all over the world. The fight is to get the maximum domain authority possible. And email marketing can help you do that too. With email marketing, you can link your websites, your blogs, and other content to your user through email. In addition to this, many marketers also use email marketing as a tool to promote their content amongst the users and maintain the visibility of their brand. Email marketing can be efficiently optimized to generate a great amount of on-site optimization from your users.
While no one can take away the vitality of social media in marketing, it can not reach the level of personalization, lead conversion, and collaborative functioning that email marketing provides. So, it is worth reconsidering the time you spend on updating your accounts on social media to email marketing and reap the benefits of it.