A common yet wrong notion is: SEO is only about ranking a website. When the website starts showing up among the top five results against primary keywords, it’s often mistaken as the mission accomplished. Remember, the sole purpose of digital marketing is building a brand so you acquire more customers daily, retain old ones, and engage with them. This triggers a never-ending cycle of sales.That’s where you have to think about creating a sales funnel, instead of only bothering about the rankings. Rankings do play a huge role, but getting ranked is just the first step to getting more leads and converting them to long-term customers.Can you connect the dots?Chances are you already have – this is why email marketing could be a game-changer for your business if your website is SEO-friendly and gets traffic.How Does Email Marketing Coupled With SEO Boost Your Business?Here’s how email marketing and SEO complement each other:1.) Email Marketing Insights Help You Prepare Personalized Content:Ever wondered why people are willing to buy email lists for thousands of dollars? It’s not just about pitching your product or service to a bunch of people but procuring data – what’s working and what isn’t in your audience.Content created on a whim always beats the content created on data and research. That’s why email marketing brings on the table for you: valuable insights that beef up your content strategy.Say you try three different emails on your list. The opening rate of each will tell you what kind of subject line resonates with your audience, and the response against each will bring more fruitful insights.This data will help you to write your next blog post/newsletter/ or landing page with the best possible angle. Eventually, you will witness a massive change in results.2.) Direct Traffic To Your Website:Almost all top brands with email lists do it: every email has a call to action that takes you to their service/product page, or an upcoming event they are hosting.In short, what was supposed to be a one-to-one conversation turns out as an opportunity to sell – without actually selling.Email marketing contributes to your on-site engagement. More people with buying intent – or already in the kind of mood you wanted to invoke via your email – land on your website.An email with a story does wonder in this regard. Research by Headstream revealed if people find your brand story compelling, 55% will buy your product in the future, 44% will share the story, and 15% will buy the product immediately.For some reason, stories told in an email feel more personal than the ones told in the About Us section. You can structure your emails, use a template, and make the most important information stand out by using different techniques.The traffic that lands on your website from your email are more likely to convert compared to the organic traffic that might bounce off for not finding the exact product or information they were looking for.3.) Turn Your Best Emails Into A Blog Post:As mentioned before, emails are like a goldmine. The best ones tell you what kind of content people are looking for. Some emails prove to be too boring (or salesy) to your audience while some absolutely kill it.Be conscious about what you write in emails, note down the subject lines, and turn them into high-traffic blog posts/ articles. Compelling, research-based, and blog posts based on emotions are bound to get likes and shares.A lot of brands do that, they don’t always come up with new ideas or try to reinvent the wheel, but capitalize on proven ideas and strategies. Pour down the same emotions in your blog post that you hit in the email and observe the response.4.) Encourage Social Shares In Your Emails:Social shares play a huge role in diverting external traffic to your website. In your emails, you can add a social share button or link to your social media, where people can learn more about your brand.Later, the same traffic is directed to your site. Though Google has denied that social shares impact the ranking of a website, they surely increase your visibility. Social shares increase link-building opportunities, which eventually contribute to your authority on Google.In one experiment by Hootsuite, a company selected 90 pieces of content to test for the next 14 days.Out of 90, 30 were not shared anywhere, 30 were shared organically on social media, and 30 were boosted for two days within a budget of $100.At the end of the experiment, the 30 boosted articles outperformed the rest by 22%.Final Words:Digital marketing and email marketing when combined turned into a digital marketing bomb that explodes into sales and leads. But creating an email marketing and SEO strategy isn’t a piece of cake.If you think you can’t manage it in-house, let a digital marketing agency or an SEO Company in Dubai manage both while you focus on the bottom line, i.e., customer acquisition and upselling!About the Author:John Smith is an SEO specialist and an enthusiastic SEO marketer. He loves to bet over the upcoming SEO trends with her colleagues. Recently working in the Digital Marketing department at Digital Express, an innovative Digital Marketing company and SEO services in Dubai. His knack for learning has contributed to her position today at a well-established digital marketing agency. John is a well-accomplished digital marketing expert.Find Me On LinkedIn
