While continuing to work with the same target audience for years or decades probably means that you have an acutely precise idea of what these individuals want, it doesn’t give you the opportunity to expand. Continuing to work with your current customers is important, but so is reaching out to new audiences.
1.) Develop A New Product:
Chances are that you may already have a reputation for working with a specific type of client, and the goal is to break through that perspective. Simply making changes to one of your current products or services may not be enough. Decide to whom you are trying to market now, and create a product or service that has the needs of this group in mind specifically.
2.) Use Inclusive Language:
The words that you use can have a direct effect on the way that people view what you have to offer and your business itself. For example, your current slogan might use gendered language, or you may use words that suggests old-fashioned norms. Consider a wedding company that produces sets of items that say his and hers only. By using language that includes all people, you can better speak to a general, more accepting public.
3.) Freshen Up Your Website:
For some time, prospective customers might have avoided your services because your website appeared dated. Consider the impression that gives off about your products, especially if what you offer has anything to do with technology. People may question the legitimacy of your products if your website looks as though it is stuck in the 20th century. Revitalizing the pages for a modern and sleek look can help build better credibility in your field. Working with a professional design firm can be a really good way to help you find that fresh new look.
4.) Brighten Your Mascot:
Whether you have a mascot that comes with you to promotional events or your mascot is an emblem adorning your marketing material, use the new and vibrant colors that the most updated software programs and technologies provide to bring this character right into 2017. You don’t have to lose the original charm of the mascot, but you can make it look more updated.
5.) Invigorate Your Social Media:
Failure to use social media in 2017 is a major problem because so many people visit these tools for information on businesses. In addition to providing details about your company, you can also directly interact with interested parties in a way that websites do not account for.
A major part of attracting new customers is speaking to the demographics represented by new customers. These individuals are ones who have grown up surrounded by technology and modernity and who are attracted to these approaches.