You Are Viewing Daily Archive: April 21, 2017

If-You-Haven’t-Explored-Apple-Search-Ads-Yet,-It-Is-Long-Overdue!

If You Haven’t Explored Apple Search Ads Yet, It Is Long Overdue!

Apple has decidedly moved up the ante with the much-anticipated launch of search ads on its play store. It was a game-changing moment for the industry. Until this launch, Google was resting on the laurels of integrating these search ads into its play store. Nearly 50-60% of app installations are acc...