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5 Ways To Make Your Business More Client Focused

You should listen to the comments from your clients and should modify your business procedures to accommodate those special requests because those clients want to purchase your products or want to use your services. The feedback from a client is an excellent source of information that can be used to help you to plan for a new profitable direction for your business. You can modify your business procedures in five significant ways if you want to improve the quality of your services:

Business Websites:

The information on a business website can be conveniently read by a client who will be able to quickly learn about your products and services without being required to contact your office. You could post blog articles that would help your client to make important decisions such as articles about lawsuits or about auto insurance. That information can be used to motivate a client to use the contact form on your website or your phone number to contact your office.


The topics for a newsletter may or may not be directly related to your business because the topics should be chosen to attract new customers. A real estate broker may decide to write a newsletter to provide information about cookie recipes, sports cars, cardio exercises or about home improvements. The clients could use an email address to sign up for the newsletters on a website and could be asked to respond to the newsletters by providing feedback.


There are several different formats for customer surveys. When a customer visits your website, a pop-up window can be used to ask the customer to participate in an online survey. During the initial greeting phase for a phone call to your office, the customer can be given the option for participating in a survey at the end of the phone call. There are also customer reviews that can be posted on websites when a customer has been given a special code on a receipt after making a purchase from your business.


Evaluation Of Feedback:

Your clients should also have the opportunity to discuss an important comment with one of your employees. The feedback from your clients can be used to help you to learn more about the preferences of your clients and to also learn more about some serious problems that could be affecting your channels of communication. If you do not completely understand the comment from a client, then you should contact that client and then politely ask for more details.

Suggestions From Customers:

Many clients may be unsure about which approach to use for making a comment about the products or services from your business. You can simplify that problem and can encourage your clients to provide feedback by posting a contact form for suggestions on your website and by also sending email messages to ask for feedback about your products or services. If you use an open channel of communication, you will be encouraging your clients to give you an honest opinion that can be used to help you to improve your business procedures. That is definitely something that can work to your advantage. You can take that feedback and use it to make the best possible business for your clients.

Customer Contact:

You should increase the number of opportunities that you have for contacting your clients if you want your business operations to be focused on customer service. The channels of communication should be open and should be very convenient for your clients. Email messages are especially important for busy clients who cannot phone you during your regular business hours. Business websites, contact forms, email newsletters, surveys and evaluations for feedback can be used to focus your efforts on the customer experience.

There are tons of different ways that you can start making your company more client centered. All you have to do is take the time to implement some new resources and ideas. It may seem like a lot of time consuming work, but it will definitely be well worth it down the road.

Kara MastersonAbout the Author:

Kara Masterson is a freelance writer from Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max. Kara recommends looking into different ways to organize customer reviews to help you stay organized and able to respond to most everyone.

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2 Responses to “5 Ways To Make Your Business More Client Focused”

  1. John says:

    We need to improve the SEO so that it gets more searchable.

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