Travel blogging is a great way to document your travels and adventures. But to make sure they don’t go unnoticed among the millions of content people share online, here are a few tips you can use to promote your blog.
1.) Choose Your Expertise:
Go for quality over quantity. It won’t do you any good to talk about a large number of cities and areas you don’t know much about or haven’t even been to. It isn’t really the best strategy to attract more readers with more tags. Instead, writing about things you know is what will help you stand out. Use your knowledge on what you know to write unique pieces about the little shop that sells excellent green tea in China, or perhaps, the best mamak to go to in Bukit – standing out is what will make your blog singular. Helping your reader find exclusive and necessary things will build loyalty and trust.
2.) Be Active On Social Media:
You have an abundance of platforms to promote your blog online. It is best to put as many to use as possible, keeping in mind the effectiveness of each. Getting the right kind of exposure in these sites will help people recognize you more. Make short and quick content for these sites, making sure they attract the right kind of audience who share or repost it. Word of mouth can make you go viral overnight. Although, it’s best not to count on being so lucky. Being verified also helps, as it massively increases credibility. Make sure all other social media accounts are linked to your main blog, so people can find you from different geographical localities.
3.) Give RSS Option:
Allowing your reader to subscribe to you is a good idea. Subscription to a RSS feed can not only help your customers remember you after they have browsed through your site, but also keep them updated and informed. For example, if your customers are looking for Ras Al Khaimah to Lahore flights, they can subscribe to RSS to keep them informed on the latest updates. It is a great way of transforming your one-time readers into regulars. It’s a good way to remind readers of your existence.
4.) Featured Articles:
Allow guest bloggers to write on your blog. Become a part of the travel blogging community and build relationships with established writers. Convincing such bloggers to write content for your blog will surely get you more attention in the initial stages. Vice versa, writing articles for their blogs will get you noticed as well. Collaboration with the right people is never a bad idea. Being an integral part of a good travel blogging society will surely help you reach the maximum levels of exposure for your site.
5.) Features In Print Media And Websites:
Getting featured in print media is another great way of getting recognition. You can do this by pitching photos or articles to various travel magazine publishers. Becoming a featured travel blogger in high-end magazines will provide you with an excellent response from your audience. Sending content to famous travel websites can also be a good way to become known. But this may not be as easy as you may think if you aren’t giving these publishers something fresh and unique.
6.) Your Blog On Search Engines:
Everyone Googles. And to Google, you use keywords. If you know the right tags for you article, you can make sure enough people find your blog when they are looking for something. Add as many “relevant” tags as you can so your article pops up on the front page. Using a good title for your content also helps with this. But what if people come into your site and decide to leave because it looks dull? Make sure your blog is well designed and structured to cater to the visual cognition of your viewers.
These basic tips will surely help you develop your blog into a popular one.