A bounce rate, also known as a single page visit, is a metric used to determine the total number of site visitors who land on a single page of your site then exit. A bounce rate can be monitored using analytical tools like Google Analytics, Alexa, and many others.
Understanding your site’s traffic is crucial to your success online, and, thus, it should be given utmost attention. Reducing your site’s bounce rate can help increase user engagement by elevating daily page views and time spent on the site. It is crucial to observe the bounce rate if you look forward to monetizing your site, or you sell products online.
What A Bounce Rate Tells You?
A bounce rate can imply different things about your website. The strongest point being that you are unable to retain your site’s visitors. They are finding the right information or product then leaving the site without being attracted to other pages, or they find your site to be of no useful to them.
How To Reduce The Bounce Rate Of Your Website?
Analyze Your Site:
It always starts with thorough analysis of your site. You need to carry out an in-depth analysis of your site and utilize the data to improve on the main areas. Use analytic tools to collect data on your website’s keywords, content, demography, traffic sources. Relate this data to your bounce rate.
Target The Right Group:
Do not write content meant for everyone; your visitors hate it when you are not focused. You need to streamline your content for a specific audience. Having content about anything and everything lowers your reputation as a professional of a particular field. Your visitors need to feel that you are an expert, not the jack of all trades.
If you are focused on different topics, then create multiple landing pages offering unique content for diverse categories of readers. You should also formulate attractive meta-descriptions that lure traffic from search engines.
Improve User Experience:
As much as content quality is key to retaining visitors, the user experience is equally fundamental. Your site’s design and layout can primarily affect how long a reader stays on your website. A poorly organized site is an instant turn-off for most readers. You can improve your site’s usability by;
- Using a right color combination
- Using visible headlines and fonts in your content
- Having bullets, numbering and tables
- Having a sensible organization of your content and site structure
Re-Organize The Layout:
Improve on your site’s layout to make navigation easy for your visitors. Do not create a complex site that a user will find hard to navigate around. Here are points to note:
- The site should have quick navigation with an easy to use menu
- An easy to locate search bar located at the right place
- Arrange your content in easy to read sections
- Site’s design should be responsive on all devices
Page Load Time:
A website that loads forever is a boring one. Your visitors don’t have all the time and patience in the world to wait for your site to finish loading. Not everyone enjoys sipping a cup of coffee as they wait. Your website should load as fast as possible. You can analyze your page load time and improve on it by:
- Reducing the size of media like images and videos from Mb to Kb, or from GB to Mb
- Stopping auto-play videos and ads
We do know that it is your right to display ads on your site, but visitors retain the right to view a reasonable number of ads per page. Do not spam your pages with ads all over. Remove pop-up ads and reduce the number of ads found in links. Organize your pages by placing the right amount of ads in the content. Your ads should as well be in the right places.
Link similar pages to create a list of useful content for your readers. You can either link keywords in the article body or place obvious links on the sidebar, in-between, or at the end of the page. Your readers will draw attention to other pages that feature similar or related content. Do not link content that does not belong in the same basket. Apart from retaining your visitors, linking pages will improve your SEO ranking as well.
You can quickly lose your visitors to external bound links placed on your site. Only a small fraction of readers goes back to a website they were previously on and for this reason, you need to retain your readers. You can prevent users from leaving your site by setting external links to open in a new window. Do not allow external bound links to steal a visitor you have sweat to get.
Everyone gets annoyed when he or she try to load a page and receive an error message. In fact, most visitors will exit your website if they get 2 error messages in a row. Try your best to reduce the number of errors on your site. If you deleted a page or content, update search engines of this change by submitting an updated sitemap to avoid annoying your visitors.
Call To Action:
Is your CTA compelling enough? Do you even have one? Research has found that over 70% websites lack a feature as important as a Call-To-Action button. Out of the Remaining 30%, only 47% have a strategically placed Call-To-Action button. Lacking a Call-To-Action button, or having one that is not strategically placed can highly contribute to a low conversion rate and a high bounce rate. Plan well for the words that appear on your Call-To-Action button and have it placed strategically.
As hard as it may be to keep your visitors glued to your site, try to give them a reason to come back. You can draw them back by offering compelling content, reduced price offers, free trials, quality products, and competitions.
To win your visitors’ loyalty, make sure that you link your website to social media platforms. If a visitor ends up liking your page or following your Twitter handle, be certain that they will be clicking on links you post on the platforms. Lastly, ensure that you only post high-quality content or products on your site.