How do you stand out in the app store that has all your competitors in one place just to just against you? It’s a place where all developers are providing more or less the same services, and they are all vying for attention. And then, it’s you. Why should the app store show your app when the user makes a search? Why not theirs? Here are 3 few tips that’ll help you rank better in the search results.
“A Rose By Any Other Name Would Smell As Sweet” – Clearly Shakespeare was no app developer!
A good name can make all the difference when it comes to app store search results. The name of your app shouldn’t be wordy. If you don’t believe it’s true, consider Snapchat, Tinder, Uber, Whatsapp, and Viber. How many words do you see? Keep the name short and catchy. But don’t stop here. Also try to describe the purpose of the app through its name. What comes to mind when you hear BiznessApps? Got it?
Pick Your Keywords Carefully:
The user will make the search through a keyword, and there is one big difference between a search made on Google and on app stores. People don’t like to make searches on the app store as much as on Google, which means you have to pick your keywords very carefully. The user may not make another search with different keywords. Moreover, app stores themselves limit the number of keywords you can use for your app. So use that space wisely.
A Clean And Catchy Snapshot Can Do More Than A Long Description:
People don’t like to read long descriptions. They know you’re trying to market your app with all these words, so they are more into ‘cutting to the chase’. Good snapshots do just that. The users sees them, they like them and then click the download button. Simple!
This Infograph is shared here after legal permission from Bizness Apps.