Getting through to your customers is an easy thing do to. It’s a tough gig. How many times your calls have been ignored, or installed ad blockers all over their devices to block you? Some potential clients also use Gmail to filter out your emails that took hours of brain power trying to come up with the best subject line. It hurts right?
Traditional sales channels don’t work anymore. Customers are smart, they’re grown tired of cheesy liners and tried and tested tactics. You have to give them stuff they care about, stuff that piques their interest — which is why you should empower yourself with an animated explainer video as your secret weapon.
What Do Animated Videos Do?
Animated videos are real changers. People love content that’s engaging, visual and interactive. And videos is the only thing that can offer all of that rolled into one. If you still don’t think it’ll work then listen to this:
93% of businesses agree that animated videos help increase customer understanding of their product or service.
64% of businesses that believe videos has directly led to increase sales. Trust us when we say you’ll never have to use a cheesy sales line ever again if you introduce an animated explainer video in your marketing. This is how it all works:
Attracting the crowd: When you’re planning your animated explainer video you need to ask yourself three vital questions:
- Who is my key audience?
- What do they find interesting?
What Would They Want To Share With Their Friends?
Your sales efforts should be focused on creating a video that’s perfect sharing material on on social media. Doing so is the best as 70% of people say that they would rather share a brand’s video and one of the biggest reason they share it because what they see is highly entertaining. The key to a video’s success on social media is to be subtle, intriguing and above all entertaining.
Preach The Unconverted:
What will be your next step after people have gotten interested in your brand after watching your video? Think it’s time to put some efforts into turning those people into leads. At this stage the right thing to do is introducing your product and service into the mix. The audience is ready to find out more about you and your product and the best to do this is through the power of a webinar.
But don’t forget you’re holding a webinar to bring in more leads. It’s the perfect opportunity to showcase your animated explainer video and give potential leads full details for future marketing growth.