Growth hacking is a marketing technique developed by technology startups that use creativity, analytical thinking, and social metrics to sell products and gain exposure. A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer.Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around.
Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries
The phrase “growth hacker” was coined by Sean Ellis in 2010. According to Sean Ellis, many companies in the start-up phase have a tendency to take on people that have skills which are irrelevant to the business at that particular point in time. By taking on a growth hacker, a business has someone with the skills to ensure that they can drive sustainable growth, rather than short-term.
A growth hacker can:
- Be responsible for early growth
- Tweak products and services to ensure the best value to the client
- Find sustainable business/clients
- Use automation/intelligence tools to enable a scalable business
- Use creativity and analytical thinking
Who Should Use Growth Hacking?
Growth hacking is a powerful concept which works for smart marketers of all kinds, not just for technology startups. Ideally, you will incorporate growth hacking into your marketing plan.
- Startup business: At the early stage of a startup, what you should pay attention to is creating that all-important first impression to inspire your customers and clients to trust your brand. When they feel that trust, they will buy your product or services, and they will also refer others to your business. Growth hacking can help you create that impression instantly.
- B2B marketers: A whopping 68% of B2B organizations have not identified their funnel yet. If you are targeting other businesses, growth hacking will streamline the entire process for you, and you will ultimately close bigger deals through a funnel that centers around a great customer experience.
- B2C marketers: Many information marketers, authors, bloggers, public speakers, email marketers, and consultants fall into this category. For these guys, growth hacking will help define the business’s ideal customer, which then makes reaching and converting them into purchasing customers and clients pretty easier.
- Content marketers: If you rely on articles, blog posts, short reports, ebooks, white papers, podcasts, videos, infographics, or other such types of content to drive traffic, leads, and customers to your business, then growth hacking can help you by increasing that flow of potential business.
- Social media experts: According to HubSpot stats, over 50% of all marketers do use social media for six or more hours each week. This is real and difficult work. Growth hacking can help you by eliminating the uncertainty from your efforts and converting social media leads into customers.
Growth Hacking – The Art Of Driving More Traffic:
Let’s find out the four best hacks in growth in marketing techniques.
1.) Social Presence:
Your social presence can largely determine the impact that you have created on your customers. In this competitive industry, connections surely help a lot. Display your best clients, trustworthy testimonials, customer satisfaction rates and throw in a decent number of case studies.
Today, almost everyone lacks patience. Fast food, fast cars, smooth technology, nothing makes us wait. So, why should your website? Get on the bandwagon and stay ahead of times.When the customer is willing to spend time and money on you, the least you can do is be quick to offer and oblige to the services he’s looking for. It won’t take long for them to turn towards better sites if you lag behind
3.) Customer Services:
How do you ensure that the new customers keep pouring in and the existing ones stay loyal? For that each and every single customer matters. One fault on your behalf and it’ll take him/her seconds to criticize and defame you. You can’t possibly afford that. Achieve this by knowing the core needs of your customers and making the site easy to navigate even for the newbies.
4.) Viral Looping:
This is one of the paramount tools in marketing. Word of mouth is probably one marketing technique which businesses swear by. This is basically a simple concept where a customer gets in few more and they get some more. This chain continues and ensures you have got a well prepped base.
This is achievable when your goal is crystal clear and you succeed in getting the best interests of your customers. This can include integrating the product in the right platform and reaching out to those who need it and would pay for it.
5.) Know Essential Marketing Statistics:
If you see the growth chart of social channels and stats, there are a couple of significant players that are fighting for the pie. And no surprise that Facebook and Twitter are the two most dominant players when it comes to the social platforms that many businesses would like to leverage their business.
How Can All This Help Drive Traffic?
When it comes to online marketing, Google Analytics and the effective use of it could be described as a part of growth hacking. Used alongside paid search and social media activity, analytics could be used to see which part of a business is doing well and what needs improving. Remarketing could be carried out to entice previous site visitors back to an improved product (or site, come to that) and good SEO and content marketing should also be a part of the mix.
According to Techcrunch, a growth hacker can be defined as someone that “ha[s] a common attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feat (sic) of growing a user base into the millions.”
Growing companies as quickly as possible is nothing new, but the term and interest in “Growth Hacking” has seen huge growth over the past few years.There’s never been a better time to learn how to grow and scale a company online quickly, thanks to the people who test, document and share their growth hacking experiments and results.While you will not become a world class growth hacker by just reading these (you need to test strategies yourself!), you’ll definitely be ahead from most other online business owners if you do so.