If your sales are struggling along but failing to impress, it might be because your brand awareness isn’t what it could be. You need people talking about your brand and aware of what you provide. Here are 5 simple tips to help you out!
1.) Make Good First Impressions:
The first thing you need to do is get your first impressions right. You’ll never get anywhere if you make a bad impression on all the customers and business contact you meet. As we all know, first impressions are lasting so it’s important to work on them.
When you’re working on how to approach customers, make sure your approach is in keeping with the overall ethos of the business. That means if you are aiming for a professional clientele, don’t take a sloppy, casual approach when speaking to people.
2.) Don’t Be Afraid Of Boasting:
A lot of us don’t like to be too boastful and brash about ourselves. But this is the business world. And you won’t get anywhere in the business world if you’re not prepared to proudly state and discuss the things that your business does well.
This doesn’t mean you have to go too over the top with how you talk about your business, but don’t be afraid to make your successes and talents known. If you’ve had some good results or you’ve been given an award, let people know about it!
3.) Sponsor A Local Team:
If you’re trying to foster a more low-key and community brand image, it can be a great help to sponsor a local sports team. How you go about doing this, will depend largely on what size your business is currently at and how much money you want to spend.
But even if you’re a small local business with minor resources, sponsoring a team can still be good. Even if it’s just the local under 11s team, this will still get your brand out there in the community and seen by potential customers.
4.) Use Social Media Properly:
Most businesses use social media by now, but how many of them actually use it correctly? I’d argue that a lot of businesses do more harm than good with the way they conduct themselves on sites like Twitter and Facebook.
You should make sure that your business is not simply sending out tweets that are miniature adverts. You need to be a lot more clever than that. Be interesting, informative or entertaining on social media and slip in links to your products where relevant.
5.) Give Out Free Gifts At Events:
Everyone likes to get something for nothing, and that includes your potential customers. It might seem like a small touch, but it’s the kind of thing that will stay with people and make you remember your brand.
You can easily get some custom promotional products made and then hand them out at any events you or your business has a presence at. Make sure your contact details, as well as your brand name and logo, are printed on each gift you hand out.
You won’t sell your products unless people know about what you’re offering, so make sure you follow these simple tips.