Many small businesses are still in the dark when it comes to the performance of their websites. What makes a website an effective sales and marketing tool? There’s only one answer: its conversion rate – the percentage of visitors who actually make a purchase. If you’re wondering how to ensure high conversion rate for your website, here are top 6 tips for smart optimization and instant boost of conversion rate.
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1.) Study The Traffic:
You know your website like nobody else does, so you can easily identify its strong and weak points. If you want to increase its conversion rate, you should study the traffic on every element of your site. This simple exercise will help you determine why some of the visits do not result in conversion. Also, you’ll find which sections are most popular among your users. Knowing that, it will be easier for you to figure out the most effective strategy to attract more potential buyers.
2.) Use Testimonials From Satisfied Clients:
Every small business struggles with the issue of being recognizable. To ensure the success of your online venture, you need to make a name for yourself first and in order to do this successfully, you have to instill trust and confidence in potential clients. The best way to prove your business ethics is to use the testimonials from satisfied customers. Apart from that, if you have some established meaningful affiliations, make sure to visibly display your business partners and showcase your projects.
3.) Polish Your FAQ Section:
Doing business in the information era is all about the facts and figures. A well-organized FAQ section can serve as another proof of your trustworthiness, which will drag the traffic you already have towards the final conversion. When people browse the frequently-asked-questions column they expect to get a clear picture of your products and services. Having an open, clear and well-written FAQ page often helps them make a final decision.
4.) Create A Professionally Looking Website:
You shouldn’t underestimate the power of first impressions. Bear in mind that even the smallest details can make the difference between success and failure. Visitors can get easily discouraged when they can’t find elements like the shopping cart icon, product description, or delivery details. A neat website is your most important representation, therefore it is recommended to go the extra mile and invest in professional and functional look.
5.) Know Your Audience:
If you know your customers, you can take more successful actions to encourage passive website visitors to use your page more actively, engage with your content, and ultimately purchase products. You can use technical possibilities of your website to guarantee unique shopping experience. You can also attract new potential clients by organizing contests and giveaways. This simple, yet effective marketing strategy will generate more clicks and shares, which will ultimately help you reach greater audience and promote your products.
6.) Evolve:
Working on your CRO is a process which requires significant effort. Don’t get discouraged, if you don’t see the results instantly. Arriving at the most effective strategy can be time-consuming. Despite that, it’s in your best interest to constantly learn new CRO tactics, gain information about your clients, and figure out the most popular web trends. Passive waiting won’t get you anywhere. Improving a website’s conversion rate involves many different activities – from researching your audience and keeping in touch with the latest trends to creating websites that build strong and credible brands. With all these issues addressed properly, small businesses are clearly on their way to boosting their conversion rates and spreading the word about their activities online.
About the Author:Monique Craig is an Australian blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers. She’s interested in the latest trends in web design and branding. Find her on Facebook and Twitter.
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