People in our current society demands a wide variety of options. That is how we live today: where the technology available to even the most average citizen would have been perfectly incomprehensible to society in, say, 1964. Because of the man options available, society demands rapid progression, allowing for additional options, and more advanced technology. We demand a lot, but it’s spurred largely by the ease and efficiency at which the technology we demand seems to become available to us.
Long the butt of humorists everywhere, customer service has persevered and strived to progress to meet the excessive demands of consumers. It’s obvious that not every example of customer service will match the needs of every consumer, but that is a risk that businesses must take. The overarching goal is to provide a satisfactory service that reflects positively on the brand.
Social media’s many uses have created an atmosphere of transparency, where messages have to be crafted to be perceived as honest and good. Social media’s uses are still being realized, but from its beginning, it became apparent that it could be used for far more than just conveying a message.
Customer service, by way of social media, has progressed with the ways that consumers use social media, to the point where they need to address the chief concern of consumers in 2014: immediacy. Younger consumers have dictated a more rapid form of social interaction, and society has gone along with it. After all, visual information is processed 60,000 times faster than text, making it only logical for businesses to find ways to make relatively dry information as easily digestible as possible.
It is because of these reasons that businesses are rapidly evolving to encompass visual information as tools for customer service. In this infographic, we describe why businesses should focus on visual information in customer service, and ways to do so. It’s an important message for businesses slow on the uptake, and a way for them to most effectively cater to the demands of their customers.
This Infograph is shared here after legal permission from Toll Free Forwarding.