New to blogging? Struggling to get traffic on your blog even with good content? Feeling overwhelmed by SEO already? Fear not. We are here to help you out. In this post we give you a comprehensive walk through of what SEO is all about.
Firstly, What Is SEO?
Picture this – You enter a query in a search engine to find some information in the web. You get a list of search results. Among the list of websites displayed as search results which are the ones you are more likely to visit. You tend to visit the first five or six websites from the search results. Right? Right!
That’s where SEO comes in. SEO stands for Search Engine Optimization. It is a collection of techniques used to optimize your website to make it rank better than the others when a user enters certain search words or phrases.
How Does It Work And Why Is It So Important?
Search Engines use Crawlers or Spiders to systematically browse the contents of your website. They capture information and links and take it back to the search engine. After the page is crawled, the contents are indexed. Words and expressions that best describe the page are identified and the page is assigned to particular keywords. These keywords enable the online users to find pages they’re looking for.
Most of the traffic in the internet comes through search engines. More visitors translates into more money. SEO allows you to take advantage of the search engine traffic. Investing in SEO for your business reap benefits. This is the why companies spend money on SEO. SEO delivers ROI. Companies spend money to make money.
Now that we’ve had an idea of what SEO is all about. Let’s now get to the details of how to optimize your website for search engines.
On-Page Optimization And Off-Page Optimization:
On Page SEO optimization are the techniques that are used on the website so that it is optimized for search engines. Some of the effective on-page optimization techniques include:
1.) Page Meta Title:
The first thing that is found and indexed by search engines is the title tag. Have a title tag that is enticing enough to the search engine to rank your page higher in search results than the sites with similar content to your own.
2.) Page Meta Description:
A relevant description along with long tail keywords is likely to fetch more search results and thus, more clicks and visits. So be very precise with your description.
3.) Header Tags Pr H1 Tags:
The H1 tag should be reserved for the most important section of your page. H1 tags must be specific. It helps in getting you higher search engine rankings for keywords. It also helps the crawler identify relevant content in your web page.
4.) Body Tags H2, H3, H4… Tags:
One can have any number of H2, H3, H4… tags as per Google guidelines. Use H2, H3. H4… tags to break up your content and make it more readable to the user.
5.) Bold Tags:
Bold tags should be used to catch the attention of the reader and highlight certain words which of are more importance.
6.) Inner linking:
Placing internal links on your page is a highly powerful on-page optimization technique. It gives structure to your site. Its helps in easier navigation of your site to the visitors and most importantly internal linking increases the flow of ‘link juice’. Increased flow of link juice means higher page ranking.
7.) External linking:
It is also important to have other websites linked to your site. It provides additional information to the reader. It also credibility of the content in your page.
Optimize your images using alt tags. Only then your images will be optimized.
9.) Unique Content:
Content is the King. No matter what you do if you have unique content for the readers you’ll be noticed and eventually your blog will be popular. Hone your writing skills and focus on delivering high quality content.
10.) Italic Tags:
Bold and italic are a way to emphasize a word or a couple of words that are important. Search engines read the and text and get the idea that what is in bold and/or italic is more important than the rest of the text. The same applies to and .
Off Page Optimization:
Off Page Optimization techniques refer to the methods used offline to increase the traffic on your blog and thus, helping your website rank higher, such as social networking, blog submission etc. Some of the off page optimization methods include:
- Blog Submission – Share your posts in blog submission websites
- Social Media Optimization – Share your content in social media (Facebook, Twitter, Tumblr etc.) You never know. If your content is really interesting it may go viral.
- Blogging Community – Build a blogging community, follow and interact with the fellow bloggers.
- Search Engine Submission – Submit your posts to popular search engines such as Google, Yahoo, Bing etc. to speed up search engine’s ability to find your site online.
- Press Release Submissions – Press release submissions are a very effective way of increasing visibility and driving traffic to your website. A press release submission creates an additional backlink that strengthens the popularity of your link. Each backlink helps your website rank higher.