Last year a report by Neilsen/NetRatings revealed that 45 percent of internet users were on the top 10 social networking sites. This astounding figure is the evidence of the immense popularity of social media. If you aren’t aware of what social network is, you might have heard about Facebook. Facebook is a good example of a social network. Not only Facebook, but a number of social media websites are providing the users from various segments a platform to express themselves.
The main benefit is that the users help in distributing your content. From the point of view of your business, I guess you understand the potential that social media networking holds for you.
Some Of The Common Misconception:
Most webmasters would prefer to stay away from social media. They see social media websites as just a trend that is created to lure the teenagers. It’s true that there is some dispute over the success of social media marketing in the whole concept of internet marketing; however you could ignore social media at your own risk. With Facebook, Twitter, Pinterest, Zorpia, and more social media websites adding millions of users on a daily basis, it won’t be a news to you that there is scope of marketing for almost every niches.
Major business houses are taking notice of social networks and for the good reasons. More traffic and more money lie in social networks. You are depriving your site of a major potential by avoiding the territory of social media marketing.
Boost Your Online Retail Productivity:
In case of a retail site, social networks could be very profitable. Retailers know very well that marketing could turn out to be an extremely costly affair. This is true in the online and the offline space. When you are marketing your product, you should be going to those places where your targeted audience is. And this is where social media comes in. You could find a sub-network within these social media network that is relevant to your niche and discusses about the product or service that even you are offering. You will be amazed to see the potential of social network if you have still not ventured into social media marketing.
Importance Of Social Networks In Ecommerce Marketing:
This is the most fertile space for your network. Remember that it is a network of live people who are interested. It is recommended to be a part of the network and observe the proceedings for some days so that you get the idea of what all the audience likes. Interact with the members of a community. It could prove to be an efficient market research. It is not feasible to get the desired number of visitors on your site in a jiffy. Rather, it s a slow process which build sup gradually but the fruits of this process could be enjoyed for a long-long time.
Just ask yourself this question that how much does this kind of visibility cost in another channel of marketing. I bet you would agree that there is a lot of money that goes into it.
So, how do you get started? Well, starting is very easy. You simply need to create a social media account and be active on it. I will stress on the point that you need to be vigorously active, not only in terms of posting but also observing the happenings in the social media community. You could also search for a whole social network that is related to your niche. Find a couple of networks on which you would stick. Regularly post interesting stories, articles, pictures, videos, and more to keep the audience engaged and win their trust.
Putting your efforts into social media will be worth the time.