Many businesses are increasingly going online due to the large global market that it offers. This may seem so easy and one may be left thinking that having a website is just enough and customers will always come in large numbers. This is not the case. A website if it is not viewed by surfers is like having a business placed in a deep forest.
This is because there are millions of websites that search engines like Google need to traverse at any given time in order to display it and unless a site ranked highly by the search engines, the probability of it being found by surfers will be very low if it will be found at all. Among the factors that most influence such rankings are the contents of a particular site. So what content promotion strategies are the most effective for Google?
Set Specific Goals:
To start with, ensure that you have specific goals in mind and after you set them all out, think of how you would want to achieve them with the contents of your website. It is not always good to give a general idea, instead, break them into small ideas that can grab the attention of your specific clients.
A specific content will ensure that you get the correct audiences and not audiences that look for other related products. If you are not sure what your customers are looking for, try asking them by doing a simple quick survey. What you get will help you put site content that is fit for them.
Make It Extremely Original:
To attract the attention of search engines, make sure that your content is always updated and original. It is also important to add new content and do a related keyword search that can give almost the words that your customers are likely to use. This will make Google work easier in finding your content and eventually display it.
A lot of content will also increase the chances of being found compared to little ones because chances are the number of words that are used can have much more variation and increase the chances of being found. Frequently updated content will make your clients always have a reason to come back and even bookmark your site. Apart from this, crawlers often visit active sites and not dormant ones.
Make It Highly Informative:
If you have a site that is only based on products, is not enough to just give the type of products that are available. This is because people may be visiting your site in search of other related information like how the product is being used, how to set it up, what are its pros and cons, and even what others are saying about it.
This information will attract more people who even though they did not intend to make a purchase might come back in the future, refer their friends, or even decide to buy it after all. Many people will most likely buy a product that has many positive reviews.
Reviewing your content regularly will also help you to gauge the performance of previous content. You will also know the type of content that gained a lot of interest. This will help you in formulating your forward strategy by increasing interesting content and improving on those that rank poorly.
Give Comprehensive Formatting:
Readers are likely to read through content that is well formatted. This means that the content is easy to read and catchy at the same time. They should also be short and precise to make your readers enjoy it and clearly receive the intended information. Complicated and hard to read texts will drive customers away even if your products are good. The way you present your product that will determine how your customers will perceive it.
Mind The Keywords:
To improve the appearance of your content, try tagging your headings to match keywords for a higher rank in Google. Also, place keywords in the first paragraph because this is what Google and even the readers will first pay attention to. The contents of your page should neither be too much nor too small. Just ensure that each page has just enough necessary content of about 200-300 words.
Page content is not only about written texts. A page can be highly ranked and widely viewed based on other features like a video or a picture that is ALT tagged and described using noticeable keywords.
There are other tips but the above basic strategies give you just what content strategies are the most effective for Google.
The author of this article is Roman Sahakov, who works and writes articles for EnduranceSeo! As you can see here the site provides up-to-date information about latest technology news and tips!