SEO in its simplest is a collection of techniques utilized by webmasters to maximize the traffic and overall popularity of your website. It is essentially an acronym for Search Engine Optimization and it is a webmaster tool that aims towards legitimately giving your website an edge over similar websites in search engine rankings. In many ways, SEO is an essential part (or even integral part) in the development of any website, since developers intend to create a web page that will have excellent visibility in search rankings.
The Basics Of SEO, It Isn't Rocket Science After All:
Only if the page is given a decent rank will it appear in the first few pages of search results, thus higher the rank higher will be the likelihood that users will click and eventually be referred to this page. Online marketing and SEO more or less go hand in hand. Discussed below are some common SEO techniques that are widely used worldwide and are approved by major search engines like Yahoo, Google and Bing.
Content Is King! Dedicate Your Time To Produce GOOD Content:
SEO is often cited as being the Queen of web designing, but bear in mind that SEO alone isn't enough. You need to have good quality content to back it too, always ensure that the content you are uploading is of the highest standard. Search engines nowadays have become very complex, the algorithms they use to sift through the seemingly billions of webpages to give them rank are also being tweaked constantly; making them better and less prone to being hoodwinked every day.
One of the key things to remember is that content has to be STRICTLY relevant to the keywords which you are using. You must never attempt to upload highly verbose articles that contain a lot of concentrated vocabulary or an over emphasis on keywords while the content itself might not appear to make any sense to a human user. Google specifically discourages this behavior and has incorporated elements in its crawlers to detect such web pages and eventually they are removed from its index.
So always make double confirmation with your SEO vendor that they will assign the best writers to come up with your content, of course this does mean that for quality SEO services you will have to pay a bit of premium too.
Keyword Density, Social Media Campaign:
Keyword density is an important factor to consider, you must never give an impression of being too dilute with any relevant information (lower density) or too much information in too little words (over emphasis on keywords) since both are discouraged by search engines.
Having pages on social media websites like Facebook and Twitter is also an excellent technique to compliment your SEO efforts, social media is an important medium for sharing technical or illustrative details about your website or product for that matter. If you do it correctly, social media campaigns will result in increased visits to your actual website and thus further improve its search ranking as well.