Search engine optimization is one of the important ways to rank your website or blog on several popular search engines like Google, Bing and Yahoo. An effective SEO campaign can put you at the top of the pedestal. This brings in good number of people over your site, thus giving you enough reason to convert them as your clients. However, if you do not yield much of the outcome through your efforts, it is important to evaluate or measure the effectiveness of your SEO strategy.
This will help you to understand the flaws and its causes within and thus motivate you in moving in a right direction. There are so many ways of measuring the effectiveness of your SEO strategies. Among the common ways to gauge is through the visible ranks over different search results. However, unless the visibility or ranks gives you out an actual business then rank may not be worthy thing to discuss. You need to rely over some of the better alternatives to measure SEO effectiveness so that you can dispel the flaw and implement right strategies, which yield better results.
Measuring SEO Effectiveness Via A Method Called Impression:
One of the alternatives to measure the effectiveness of SEO is via a method called as impressions. Impression is basically the total amount of time, which your website appears over the search results when any user carries out a search for any specific keyword phrase. Impression simply helps in resulting out brand awareness and the number of times your site is being shown in the search results. If you have adopted a tangible kind of SEO for any target keyword phrase and your site has an authority in your niche area, you are bound to have high impressions for the entire array of keywords and key phrases.
This can be checked by entering inside the Google Webmaster Tools and checking out the impressions your site has received. If you have achieved higher impressions, you are bound to receive value from your SEO campaign. However, make sure you check out the exact phrases, which are giving good impressions and keep on doing the targeted SEO for all the other phrases as well.
Measure The Clicks:
The other alternative to check the SEO effectiveness is done by measuring the total number of clicks. The clicks are people who have visited your website and have clicked at various places in it. Impression and brand awareness can be called as one thing but at the end what matters is the traffic at your site. Hence all you need to do to get the total number of clicks or traffic over your site is to use the Google Webmaster tools and find out which phrases were able to get you traffic over your site.
These clicks are termed as the ones, which are considered to be the most relevant in business perse. Hence keep in mind that these clicks keep on increasing with your competent SEO strategy along with tracking the clicks till it finally enters in the conversion path.
Measuring The SEO Effectiveness Through Conversion:
This is yet another way of measuring SEO effectiveness, which is carried out by simply evaluating the number of conversions you get over your business website. In order to do this, you need to use the tool- Google Analytics by simply setting up proper conversion goals. The tool- Google Analytics simply helps you to monitor any specific link (URL) over your site as being the end target URL. That will generally be the web page of Thank You once the customer reaches after completing the web form or even when he or she has bought anything over your e-commerce website (in case if your site is an online store).
Hence better visit inside the Google Analytics page and check the sources of your traffic, which help in the conversion process along with checking the particular SEO strategy involved in this process. If you have carried out a tangible kind of SEO strategy you can expect good conversion, however, if you find any unique and interesting kind of source for your traffic, which is bringing out the conversion make sure you consider the same as well and mobile for your interest.
A majority of webmasters are often seen employing their search engine rankings as one of the only way of measuring the effectiveness of their SEO campaign or strategy. Though this traditional method can give you some rough idea about the result of your SEO strategy, but would certainly fail to give you the causes and reasons behind the decline. With the above three alternatives, you could for sure end up helping in measuring the SEO effectiveness in a right way.
This Post is written by Brianne. She is a writer/blogger. She writes articles on Technology, social media, wordpress, Gamification, travelling and health etc. These days she contributes on luxury retreats.