Penguin 2.0 introduction on the behalf of Google appeared in the market with the claim that it will be deeper than the Penguin version of 2012, because it is in fact regrettable for those websites which are embedded with manipulated links. There are still many sites which are searching new ways that how to tackle with the problems of Penguin. There are many problems also added in the start up of new version. Penguin is also considered a great threat for those small entrepreneurs who are solely dependent on the income from the search engine optimization.
Penguin, Panda And Manual Actions:
Google's Panda and Penguin, both are entirely different from each other. Panda is considered as a care taker for the content available on the sites. The purpose of Panda is to view any spun, thin or replica of content existed on the site.
Penguin is also having complex algorithm, therefore, it is considered to be more difficult to understand than a Panda. It basically focuses on the anchor text, patterns of back link and tactics of manipulative links.
It is observed that most of the small organizations are afraid just because of new version of Penguin, although it is not much complicated than the previous one. There is nothing new which a search engine is demanding from the site owners except the below things:
- Always Create Good Websites.
- Try to post only meaningful content for the users.
- Site visiting reasons should be there for visitors.
SEO An Indispensable Part Of Online Marketing:
It is a wrong perception that online marketing only includes link building regarding strategies. But today, SEO is considered as only to get the reputation, foster social presence and to get backlinks.
SEO Strategies For 2013 You Should Adopt:
There are some key SEO strategies for 2013 you need to adopt, given below:
1.) Constantly Determine Audience Demand:
In any online marketing campaign, customer's expectations fulfilling are always considered as the main aim of success. It can be only possible when you really consider audience demand, because audience demand never remains consistent. So, it must be checked constantly for better SEO campaigns.
2.) Concentration On Content Marketing:
Some people consider content marketing as a new link building strategy. But in real terms, content marketing basically caters the entire online reputation of the organization, backlinks and also increases the social presence of the company. You have just to attract more audience by providing useful content. Another thing which you must keep in mind that the content offered on the site for users should not be replica in the minds of visitors.
3.) Cater People Through Brand Establishment And Promotion Strategies:
There is no doubt in it that Google gives more importance to the branded things. Therefore, it is really very important to realize the importance of brand. Brand establishment is always considered as an effective way beyond the traditional marketing. It is also very crucial for the operations of SEO.
More than 5 million domains are active now globally. Therefore, it is very difficult to catch a visitor without putting any kind of effort on content. Promotional techniques are used for the propagation of every type of content. Therefore, you must be active on every social site along with marketing, guest blogs, forums and postings. These things basically connect you with the internet users.
Stacy, who is a well acknowledged blogger and SEO expert, is doing a lot of work to find more advanced SEO techniques. She is dedicated to find website ranking revival using back link removal services and many more such techniques. These remove links techniques will be used to get good Google ranking.