With the rise of social media and the proliferation of devices, applications and platforms, online marketing has undergone a significant transformation. Marketers need to reflect on how best to extend their brands and cultivate consistent relationships with customers via various channels. As cross-channel marketing has become the norm, continuous monitoring, evaluation and real-time optimization of campaigns are required to ensure their (the campaigns’) effectiveness.
The infographic also provides an overview of how customers access and interact with content through various channels. It presents a growing assortment of opportunities for marketers in the digital space, which can be leveraged to track consumers’ pulse and improve engagement. Marketers and businesses can utilize the statistics and research-based information to decide on the technology that can be used to enhance their cross-channel programs.
“Top 4 Digital Marketing Trends for 2013″ lists the top priorities for marketers in 2013 and chalks out a road map for lead generation. Its visual representations shed light on market trends and projections for the next few years. Figures on mobile advertising revenue indicate that from $9.6 billion in 2012 the revenue is set to reach $24.5 billion by 2016.
Infographic created by Dot Com Infoway
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