For the everyday individual, SEO or search engine optimisation is simply the process of trying to get your site to appear higher on the search engines for relevant search queries. Based on various algorithmic factors, the more popular and credible your content is, the higher up you are going to rank when people are searching for particular key phrases online. After web pages and sites are optimised, they are understood better by search engine crawlers, therefore giving the content a better chance to rank well. However, more and more people are realising that local SEO has many benefits that have been untapped up until now, and are looking at these with different eyes today.
Why It Should Be Considered By Local Businesses:
According to a recent independent research, it has been estimated that there are around 460 billion active sites online, and this grows daily. Local SEO will benefit businesses with a physical location, and provide goods locally. Authenticity and immediacy are produced by local SEO, and generates results for sites that might not be seen on a global scale. In turn, search engines look at locally optimised sites are more credible and reliable. If you try to look up a business, those that are optimised for local locations are going to show up higher in the search results, rather than the global businesses. So, a site that is tailored for local users is going to outrank those that are simply developed for the global user or searcher on the web.
Citations Instead Of Links:
More citations increase the rank of a site in terms of SEO, and reviews (positive reviews) will also help the ranking of a business. You can try to do your own SEO work, rather than hire an agency to do it for you, but it may prove difficult if you do not have the experience in development. Citations used within local SEO algorithms are verifications of the local business name and physical address on third party sources such as business directory websites.
Quality Of Traffic:
Global SEO draws information from the many enhancing features, marketing and propaganda. Traffic will increase the SEO ranks, but not by development of your new and returning customers to a site. Research has shown that individuals will still search for local companies, and those they trust and rely on; so, companies have to find the right connection to their customer base. Although global SEO draws in more customers, with local searches, it is the customer's searches that will determine the optimisation and the rank of those sites. So, if car wash London is searched, the first page will be filled with local results, and the following pages are going to be by the global firms that are well known globally, but not in your local market. As these visitors are searching for local businesses instead of research information, there is a greater chance of that visitor converting to achieve your business goals.
Search Behaviour On Mobile Devices:
So, not only is your site going to be seen as more valid and reliable with the searches that are run, but local searches are also going to draw in higher numbers of smartphones and tablets, who would otherwise not likely see that site or run that particular search. Because of these facts, many larger, well known companies are taking note of the fact that local SEO means higher rankings, and they are making the necessary changes to their optimisation schemes, to ensure the higher rankings online, and more visibility for their site as a top listing on the searches.
This post was contributed by Mo Raja, who is an occasional blogger and marketing professional. Mo writes guest posts and website content for a variety of different blogs and niches that interest him. He currently works for a UK based insurance company Protect Your Bubble and his main interests are technology, gadgets, mobile phones, online marketing and social media. The guest post however is solely the opinion of Mo and not endorsed by any other individual or organisation.