Creating the psychographic profile of your target audience is a little bit more complex because now we are dealing with human aspects like; lifestyle, interests, values, beliefs, fears, concerns, etc. If you’re a part of the niche, then it’s easy because you can base the psychographic profile on yourself. But it is always a good idea to do some psychographic research just to make sure and also to better understand your target audience. And the best way to do this is to visit the top forums and blogs in your niche and read through the “most viewed” and “sticky threads”.
But before you do that you need to get a good picture in your head of your ideal prospect using the demographic data. And with that image in mind browse through the forums and blogs in your niche looking for common problems, things that trigger fear, anger, frustration or confusion. Also look for common interests and things that can give security or approval from others. Here’s a list of other things to look for when browsing through the forums and blogs in your niche:
Some Hottest Points:
- Spot concerns that are embarrassing to talk about face to face, and cause emotional or physical pain.
- Look for what triggers frustration and confusion in your market.
- Find anything that stands out to spot patterns or trends. This means that if you see people talking about something repeatedly, you should take note of that, no matter what it is.
- Learn how people talk to each other. Almost every niche has its own secret language, which consists of phrases and words that only people in that market understand. For internet marketers those words would be PPC, conversion rates, CTR, optin rate, squeeze page, landing page, SEO, etc.
- Keep an eye out for opinion leaders and market celebrities that your niche pays attention to. They always pop in to see what’s going on in forums and to stay on top of things easier.
- They normally have multiple products that sell well, and a good size following that will do pretty much anything they ask.
- Note down those people’s user names (as well as real names if you can spot them) their forum profile URLs, and their websites.
- Once you start having success in your niche, it will be a good idea to contact them with joint venture proposals.
- And also pay attention to additional sub-niches that you might be interested in getting into later.
Another really good website for learning more about the demographics and psychographics of your market is YouTube Look for videos uploaded by people in your market and listen to what they say and how they say it. Are they talking about their problems? What are they? What are they saying about them? You can get a lot of information by taking the time to find and analyze videos uploaded by the people in your niche.
The search engines are also a great way to find out more about your niche.
Charles West is a professional content writer and blogger since last 2 years. I have writing expertise in technology and certification topics specially. I love to share that recently I passed my 640-692 exam from SAS institute and 642-889 exam from VMware. Thanks for reading.